Harris - Public Relations 1

Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Be……続きを見る

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their ……続きを見る

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic to……続きを見る

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the boo……続きを見る

This book is a guide to success in Public Relations for the independent artist. 続きを見る

From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public ……続きを見る

My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. ーRon Culp, professional director, Public Relations & Advertising graduate program, DeP……続きを見る