"The Future of Influence: Trends and Strategies for the Modern Marketer" is a comprehensive guide to understanding the world of influencer marketing. This book covers everything from the basics of i……続きを見る
When disaster strikes, will you be prepared for the backlash?
On September 13, 2018, a series of natural gas explosions on a Columbia Gas of Massachusetts (CMA) pipeline system devastated the Merrim……続きを見る
In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can ……続きを見る
This book presents a challenge to feminist perspectives that see the glass ceiling as the exclusive domain of women's careers and work life. The authors address existing debates and extend them to i……続きを見る
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free ……続きを見る
Thoroughly updated with information on Internet-based PR campaigns
The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes st……続きを見る
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies
Lifestyle Market Segmentation gives author and marketing exper……続きを見る
