Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative p……続きを見る
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above ……続きを見る
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you ste……続きを見る
Questa guida agile, curata da due veterani dell'editoria, offre la formula definitiva per realizzare un libro di successo che valorizzi e promuova un brand attraverso i consigli degli addetti ai lav……続きを見る
The U.S., and countries around the globe, are facing an ever-evolving series of health issues, including obesity, food deserts, child hunger, poor maternal health outcomes, and the resurgence of com……続きを見る
