‘Affable and engaging’ Hindustan Times
‘[An] enjoyable, nostalgic ride’ Free Press Journal
‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook ……続きを見る
著者:Jennifer M. Black
出版社: University of Pennsylvania Press, Inc.
発売日: 2025年05月15日
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entre……続きを見る
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms**.** Advertising has become a ubiquitous force ……続きを見る
著者:Jennifer M. Black
出版社: University of Pennsylvania Press, Inc.
発売日: 2023年12月05日
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entre……続きを見る