Commercial Advertising 1

Take a look at some of Zippo's great ads. See what you think, view the ads then read the analysis. 続きを見る

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter……続きを見る

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promo……続きを見る

We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains a……続きを見る

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they ar……続きを見る

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Ka……続きを見る

What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on bein……続きを見る

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising per……続きを見る

The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentl……続きを見る

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an inv……続きを見る

Ever wondered whether more people own a car in England than in France, or which country gives the most to charity? Have an interest in word affairs, with no time to trawl through periodicals, immers……続きを見る

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the ……続きを見る

Illustrated guide with over 60 rough layout ideas for designing eye-catching eBook covers for digital publishing. Written by a professional graphic designer with easy to remember layout names and a ……続きを見る

A visual history of the electronic age captures the collision of technology and artーand our collective visions of the future. A hidden history of the twentieth century’s brilliant innovationsーas s……続きを見る

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A lush, full-color, beautifully designed visual history that brings to life the innovative and creative world of Morning Breath Co. Inc., the Brooklyn-based boutique design studio whose collaborator……続きを見る

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study……続きを見る

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributo……続きを見る

When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems. Treasure's ……続きを見る

Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the d……続きを見る

Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for th……続きを見る

Multi award-winning designer, typographer and TED speaker, Craig Ward, presents his first self-authored book - Popular Lies About Graphic Design. An attempt to debunk the various misconceptions, hal……続きを見る

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is? Whether you want to (1) know the basics of being successful with Facebook, ……続きを見る

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writ……続きを見る

Este documento partió del interés de actualizar el texto "Anotaciones sobre la definición del campo publicitario", realizado en 2005. Además de las reflexiones sobre el campo y la disciplina de la p……続きを見る