Commercial Advertising 2

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-dis……続きを見る

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even season……続きを見る

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative adverti……続きを見る

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From artist to curator, couturier to fashion blogger, 'creative' professional identities can be viewed as social practices, enacted, performed and negotiated through the media, the public, and indus……続きを見る

Una nuova edizione aggiornata e illustrata di “Note” di Lorenzo Marini. Sono tanti pensieri e appunti costruiti affinchè si possaano leggere come un unico racconto sulla comunicazione e la creativit……続きを見る

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impr……続きを見る

Il lato pubblicitario degli scrittori italianiNon pochi, illustri e insospettabili sono gli scrittori che hanno firmato annunci per la pubblicità. E ancor più quelli che hanno partecipato alla costr……続きを見る

Adesivi mimetizzati nel tessuto degli spazi urbani, performance di attivisti nascosti tra i passanti, oggetti fuori posto inseriti all'interno di luoghi del consumo (shopping mall, supermercati), sp……続きを見る

20 amazing tips to help you become a master user of the biggest social nation. Discover many things you don't know about Facebook and how to use some simple and very useful options. This eBook is al……続きを見る

20 amazing tips to help you become a master user of the biggest social nation. Discover many things you don't know about Facebook and how to use some interesting and very useful options. 続きを見る

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising……続きを見る

This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact. 続きを見る

The Poster: Art, Advertising, Design, and Collecting, 1860s–1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international i……続きを見る

In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Jap……続きを見る

Uncovered is an oral history of the stories behind the most ground-breaking and controversial magazine covers ever published, as told by the people who created them. Compiled by industry veteran Ian……続きを見る

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graph……続きを見る

Modernidad a la venta condensa un análisis de cómo, entre 1900 y 1950, la publicidad produjo una narrativa ilustrada que, además de atraer a los consumidores de la población colombiana, provocó la h……続きを見る

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, exa……続きを見る

Advertising and marketing are the basics of success in any business. A business's or a company's income directly depend on advertising and marketing. They are the essential part of business process.……続きを見る

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original ap……続きを見る

From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary d……続きを見る

Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photograp……続きを見る

In this age of insta-stardom and selfies, Pop Art still defines the world we live in. Emerging in the 1950s, Pop Art arrived in an explosion of colour, offering bold representations and plenty of hu……続きを見る

Inсludе thе rерrint/rерrоduсtiоn rights with your рrоduсt. Thiѕ increases thе реrсеivеd vаluе because people саn ѕtаrt a business аnd mаkе mоnеу. Yоu саn аlѕо inсludе some оf your advertisements in ……続きを見る

2018年諾貝爾文學獎得主Olga Tokarczuk首部繪本作品2018年波隆那書展拉加茲獎故事類書籍評審特別推薦觸動人類靈魂深處的故事 故事大綱： 從前有一個人，他的工作很多，做事的速度也很快，而他很久以前就把自己的靈……続きを見る

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more sub……続きを見る

Fonti da cui Adele Savarese guidata da Jacques Séguéla ha dato forma e sostanza a questo libro. “Tous ego : Havas, moi et les autres” “Le Pouvoir Dans la Peau” “Autobiographie non autorisée” “Non di……続きを見る

American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O is a deeply researched and entertaining survey of twentieth century American food. Connecting cultural, s……続きを見る