Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging is……続きを見る
著者：Giovanna Magnani
出版社： Springer International Publishing
発売日： 2022年06月28日
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role p……続きを見る
