Ph.D. - Marketing & Sales 1

**Earn College Credit with REA’s Test Prep for CLEP Principles of Marketing Everything you need to pass the exam and get the college credit you deserve.** REA leads the way in helping students pass ……続きを見る

The foundational and wildly popular go-to resource for the science of influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research……続きを見る

THE CAMPAIGN AGAINST FACEBOOK**:** WHAT THE GOVERNMENT NEEDS TO DO TO FIX WHAT'S WRONG WITH FACEBOOK describes some steps the federal and state governments can take to require Facebook to make chang……続きを見る

An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No ma……続きを見る

SELF-PUBLISHING YOUR BOOK IN MULTIPLE FORMATSis designed to help writers take advantage of the many formats for publishing and selling books. It features an introduction to the different platforms a……続きを見る

CREATING YOUR FIRST TEAM is based on my experience and that of several business owners and professionals who have gotten a few reps to help them grow their business. It is designed to help entrepren……続きを見る

HOW TO FIND PUBLISHERS AND AGENTS AND GET PUBLISHED is about how to successfully write, pitch a book, write a query letter, promote a book, and build a platform. Many of these chapters started off a……続きを見る

MONETIZING YOUR BOOK is about how to make more money from your book and the different programs you develop based on your book. Part II deals with conducting an online sales campaign. It covers these……続きを見る

This book is your ultimate guide to building a home based business centered around flipping cars on a full or part time basis. Here you're going to learn the basics of used car valuations and market……続きを見る

However you do it, how you write your initial query is the key to success. This is what gets your e-mail query opened and read. Then, this initial impression shapes the way your project is considere……続きを見る

HOW TO GET PUBLISHED AND DEAL WITH COPYRIGHTS, CLIENTS, CO-WRITING, AND CONTRACTS covers a range of topics for both full-time and part-time writers -- from finding publishers and agents and getting ……続きを見る

A GUIDE TO SELF-PUBLISHING YOUR BOOK IN MULTIPLE FORMATS: The Complete Guide from Getting Started to Preparing Your Manuscript and Publishing Print, E-Books, Audiobooks, Courses, and PDFs is both a ……続きを見る

MONETIZING YOUR BOOK is about how to make more money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers these topics: - setting yo……続きを見る

MONETIZING YOUR BOOK is about how to make more money from your book and the different programs you develop based on your book. Part III deals with blogging, podcasting, audio books and videos. It co……続きを見る

WHAT OTHERS ARE SAYING ABOUT THE BOOK “Sujata Ramnarayan’s excellent book does several things that I have not seen in other treatments of this subject. She takes a reasoned perspective on a topic th……続きを見る

Uncertainty has an upside. In Think by Design (TBD), you’ll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world’s biggest challenges pu……続きを見る

This technical sales primer will introduce pertinent areas of technical sales to aspiring salespeople. The primer will provide guidance to technical salespeople and will serve to function as a consu……続きを見る

Fill your calendar with paying clients. Angela confessed to me, "When my office phone rings, I start to panic. I know I am good at my job, but when I get asked questions over the phone I find myself……続きを見る

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought.……続きを見る

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange pr……続きを見る

How to Win a Merchant Dispute or Fraudulent Chargeback Case features ways to deal with disputes from customers and clients about products and services and what to do about fraudulent credit card cha……続きを見る

The 4th edition is newly revised in 2023 and includes a forward by Pravin Shekar, The Outlier Marketer and Former Interim CEO of ESOMAR! This book will help marketers, brand managers, and advertisin……続きを見る

THE BASIC GUIDE TO CREATING A SUCCESSFUL FACEBOOK AD CAMPAIGN features an overview of the key steps you need to take to set up an ad campaign, assess the results, and make changes for even better ad……続きを見る

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This messag……続きを見る

Volunteer Fundraising Simplified breaks fundraising down into basic steps so anyone can be a volunteer fundraiser, make a tremendous difference to a nonprofit, with the added bonus of feeling great ……続きを見る

100 Ways to Gain More Success is a combination of 10 short books that each features 10 ways to build your business through promotion, using videos, or otherwise expanding your influence. The book is……続きを見る

This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one o……続きを見る

"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." ーKeith Reinhard, chairman emeritus of D……続きを見る

An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with thingsーdrawing on cutting-edge findings from the fields of psychology, neuros……続きを見る

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any son……続きを見る