Po - Public Relations 1

No livro Tópicos Avançados em Comunicação: para Entender as Relações Públicas e a Comunicação Contemporânea, Reflexões e Tendências, os autores contextualizam e descrevem as grandes mudanças provoca……続きを見る

Reputation is a valuable business asset; with a good reputation, almost anything is possible in business. Almost nothing is possible without a good reputation. Building a reputation is necessary, ye……続きを見る

How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. C……続きを見る

Have you ever wanted to write a book, but didn't know where to start? Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing? This ebook……続きを見る

This book equips readersーboth students and communication practitionersーwith the theoretical understanding and practical skills they need to support nonprofit and for-profit organizations to create……続きを見る

A obra que o leitor tem em mãos reúne dezessete especialistas em torno de uma proposta inédita: analisar o cenário contemporâneo e a centralidade do digital na comunicação organizacional. Para tanto……続きを見る

Dieses essential richtet sich an Verantwortliche für Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entsteh……続きを見る

這本書分為三部分，首先介紹了社群的特色和文化，講述了在技術社群中成為領導者的經驗。其次，探討了舉辦活動的重要性和背後需要考慮的種種因素，包括場地、日期、內容、行銷等。最後，分享了舉辦活動的一些幕後故……続きを見る

Entrepreneurs Brief Guide - How to Manage Your PR Public Relations, in the broader sense, can be defined as a method of effectively communicating with your audience to ensure they understand your co……続きを見る

El concepto de interrupción es uno de los elementos centrales de la teoría de la publicidad. El debate sobre la interrupción pasó al primer plano con la aparición de internet. Dos de los creativos m……続きを見る

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication i……続きを見る

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces chall……続きを見る

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation o……続きを見る

Restructuring in the Service Industries: Management Reform and Workplace Relations in the UK Service Sector. An examination of the complex process of transformation in work organization, technology ……続きを見る

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to ……続きを見る

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America thro……続きを見る

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, c……続きを見る

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of……続きを見る

The few who understand the system, will either be so interested in its profits, or so dependent on its favours that there will be no opposition from that class (politicians) while on the other hand,……続きを見る

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forw……続きを見る

This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-……続きを見る

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both……続きを見る

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Tod……続きを見る

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehe……続きを見る