SG - Marketing & Sales 1

Um Produkte, Dienstleistungen oder das eigene Unternehmen zu bewerben, bedarf es keiner großen Investitionen. Oft finden sich sogar Werbemedien, die überhaupt nichts kosten. Experte Alois Gmeiner ha……続きを見る

PR-Methoden und -Instrumente, Schreibwerkstatt, Dos & Don'ts: Wer in den Medien stattfinden will, muss Presse, Hörfunk und TV professionell bedienen. Kleine und mittelständische Unternehmen in Öster……続きを見る

Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decis……続きを見る

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex an……続きを見る

Lorsqu'une entreprise perd des parts de marché, c'est souvent parce qu'elle a « oublié » de s'intéresser au consommateur.Et donner une orientation marketing à son entreprise pour construire une marq……続きを見る

How can qualitative studies meet the challenges posed by new communications technologies and changes in consumer behaviour and attitudes? What is the impact of neuroscience research, the internet, s……続きを見る

Transform Ideas into Income with AI Discover the unprecedented opportunities that the AI revolution has unlocked! Dive into a world where technology and creativity merge to create income streams onl……続きを見る

¿Querés emprender online pero no sabés por dónde empezar? "Marketing Digital desde Cero" es la guía definitiva para dar tus primeros pasos en el mundo digital y construir una marca sólida desde el i……続きを見る

Do you want to start an online business but don't know where to begin? "Digital Marketing from Scratch" is the ultimate guide to take your first steps into the digital world and build a solid brand ……続きを見る

Este capítulo de la colección Liderazgo Comercial: La clave en el mundo de los negocios se centra en la organización minorista: sus características fundamentales, su necesidad de una multicanalida……続きを見る

SNACKABLE - kompakte Impulse für Marketing und Vertrieb Entdecke die Welt von Marketing und Sales mit «SNACKABLE» neu - einer Sammlung handverlesener Highlights aus dem GLASKLAR Podcast. Dieses Buch……続きを見る

Innovación en Acción: De la Estrategia a la Digitalización con Asistentes Personalizados Descubre cómo transformar tu presencia digital y potenciar el crecimiento de tu negocio, carrera o emprendimi……続きを見る

Influencer marketing has become a powerful tool in today's digital landscape, allowing businesses to reach new audiences and gain credibility through partnerships with individuals who have a strong ……続きを見る

This book focuses on entrepreneurship and brand-building processes of businesses in India. It does so by highlighting seven regional entrepreneurs in the country as case studies, and how they have c……続きを見る

Account-Based Marketing is changing the discipline of marketingーWhy? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the……続きを見る

Nos actes d’achat sont directement influencés et déterminés par des facteurs cognitifs et affectifs extrêmement faciles à activer. Ce livre vous permet de mesurer avec précision leurs effets et leur……続きを見る

Psicología del comportamiento para impulsar tu negocio digital, mejorar la conversión y aumentar el engagement 続きを見る

Capitalismo digital te enseñará cómo aprovechar la tecnología y las plataformas actuales para convertir tus habilidades, tiempo y creatividad en ingresos. Siempre bajo tus propios términos. Las form……続きを見る

Por que a música clássica incita o consumo de vinhos de prestígio? Como fazer com que um cliente fique mais tempo dentro do supermercado? Será que o fato de o vendedor ter apenas tocado no braço do ……続きを見る

Are you tired of using only one marketing strategy for your business? Do you want to create a more effective and comprehensive approach to reach your target audience? The Integrated Marketing Handbo……続きを見る

This book discusses marketing and public relations activities for sustainable entrepreneurs and emerging growth companies, an area that is concerned with supporting the efforts of the sales group to……続きを見る

Once the ideas for new products have been identified and vetted and the product development process is largely completed, the full attention of the company should be focused on the activities direct……続きを見る

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging fro……続きを見る

Multiple award-winning book: Winner of the 2023 Goody Business Book Award for Best Marketing/Branding Book. Named One of the Best Marketing Plan Books of All Time by Book Authority. The paperback be……続きを見る

In the thrilling pages of "Burn Their Boats: Igniting Unbreakable Customer Loyalty," we embark on a captivating exploration of how businesses can create a customer base so devoted and committed that……続きを見る

"Amplify 2.0: Sparking Viral Growth with Next-Gen Social Media, Print Disruption, Tenders, Sales Optimization, and Digital Mastery" by Thomas Gresham is an insightful and comprehensive guide that ex……続きを見る

Intégrer la vidéo dans sa stratégie marketing est indispensable : près de 80% du trafic global d'Internet est issu des vidéos. Comment intégrer la vidéo dans une stratégie marketing? Comment constru……続きを見る

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necess……続きを見る

Experiência do Cliente tornou-se uma disciplina obrigatória para profissionais multidisciplinares. O tema se torna cada vez mais evidente nas organizações que buscam sobreviver em um mercado cada ve……続きを見る

Wie sieht die Zukunft von Messen, Kongressen und Events aus? 28 hochkarätige Autorinnen und Autoren* haben sich in 25 Gastbeiträgen geäußert und es ist eine spannende Sammlung entstanden – unterteil……続きを見る