This is a research-based book on whistle-blowing in organizations. The three noted authors describe studies on this important topic and the implications of the research and theory for organizational……続きを見る
There is no questioning the enthusiasm that welcomed impact investing as an alternative approach to making investments: Take account of both financial returns and the social and environmental impact……続きを見る
Formerly published by Chicago Business Press, now published by Sage
Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, ……続きを見る
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming r……続きを見る
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management……続きを見る
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".
The book connects digital marketing topics with the……続きを見る
17 information filled chapters of how the top 10% of real estate agents in the US sell the way they do! It's not magic. It's grasping a clear understanding for the art of professional salesmanship a……続きを見る
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strate……続きを見る
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors.
Powerful Proposals helps bus……続きを見る
Sales Value Propositions are among the most effective sales tools available to business-business salespeople when it comes to building and sustaining credibility and rapport with customers and prosp……続きを見る
In this post-recessionary era, sales professionals in every business-to-business sector must “up their game” significantly in order to create sustainable success for organisations and individuals al……続きを見る
In this post-recessionary era, sales professionals in every business-to-business sector must “up their game” significantly in order to create sustainable success for organisations and individuals al……続きを見る
Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is……続きを見る
Sales Value Propositions are among the most effective sales tools available to business-business salespeople when it comes to building and sustaining credibility and rapport with customers and prosp……続きを見る
