Advertising & Promotion 4

T-Shaped Marketing for Authors. The New Way to Sell Books. Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to……続きを見る

This book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before. The author is sales consultant for scores of prominent firms. He……続きを見る

“Best book ever for marketing your business. And not just for online marketing. This book goes into so much detail and is perfect for any business. How to tell stories to make sales. How to be the E……続きを見る

good design company 負責人 熊本熊、ANA、UNIQLO日本創意品牌總監 ──────水野學────── 毫無保留，全面公開！ 打造暢銷品牌的成功祕訣 ╳ 提升工作價值的美學思考 日本設計天王ーー水野學，曾榮獲世界三大廣告獎「T……続きを見る

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 続きを見る

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeche……続きを見る

企畫截稿迫在眉睫，即使通宵熬夜，還是等不到靈感來敲門？ 客戶簡報老是凸槌，腦袋空空，擠不出吸引人的好點子？ 從今天起，就用自由書寫，激發出無限好創意！ 每個人都會遇上腦袋打結的時候！當你毫無靈感時，卻……続きを見る

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sal……続きを見る

비해야 하는가? 저자 심현진 약사는 경쟁사회 속에서 살아남는 유일한 방법은 브랜딩이라고 단언한다. 수많은 시험과 경쟁 속에서 고갈되어가는 많은 사람들이 있다. 경쟁을 통해서는 차별화 된 개인이 존재할 수 ……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

Over the past 50 years, women have assumed an increasingly important role as consumers making purchasing choices for their households. We can understand that they are the main buyers of groceries an……続きを見る

Here is the all-in-one compilation on how to harness the creative powers of your mind to achieve a life of prosperity. CONTENTS: The Richest Man in Babylon (George S. Clason) Think And Grow Rich (N……続きを見る

Harvard University Professor David C. McClelland is chiefly known for his work on achievement motivation, but his research interests extended to personality and consciousness. He pioneered workplace……続きを見る

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better……続きを見る

Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics ……続きを見る

Copywriting For Beginners (No Experience Required!) Are You Ready To Master The Art Of Copywriting? If So You’ve Come To The Right Place! Copywriting in my eyes is literally an art, and the ‘Picasso……続きを見る

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter……続きを見る

Everyone’s Talking About It. But Nobody Knows What They’re Talking About. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that……続きを見る

為什麼能靠Instagram賣出商品呢？ 一起掌握正確答案吧！ 成功的Instagram行銷祕訣全在這本書裡 徹底公開小編必知的69項鐵則！ 　　本書主要談的是Instagram的運用。Instagram這項服務已於二○一二年被Facebook公司……続きを見る

這是一個連素人都可以成為媒體寵兒的新時代！ 別小看，你巨大的影響力！ 自媒體時代來臨，從企業到個人，絕對要懂得自我經營！ 善用網路、社群、自媒體、口碑行銷等經營技巧，創造新商機！ 十年資深經驗×百間知名……続きを見る

前奧美廣告創意總監十數年的經驗之書 文案的作用不只是賣商品， 而是幫助甲方解決問題，獲得更多收入！ 成功的文案除了來自於文字技巧和創意靈感光輝罩頂，更需要讓客戶理解你的明白！ 因為文案不是一場自high，文……続きを見る

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahe……続きを見る

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest researc……続きを見る

我覺得身為一個文案最美好的事，就是能用我們獨特的眼睛，透過文字讓其他人也看到我們眼前的美好。****ーー李欣頻 以兩岸長銷20年《誠品副作用》文案作品集， 創下一篇文案80萬的超高行情， 也同時開啟廣告文案之……続きを見る

How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or……続きを見る

華頓商學院最熱門的行銷課 葛拉威爾《引爆趨勢》實踐篇 《紐約時報》、亞馬遜書店暢銷榜TOP 1 重要的不是意見領袖，而是訊息本身。 不用砸大錢、不用特別有創意， 只要方法正確，平凡事物也能引發大流行！ 6大感染……続きを見る

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst e……続きを見る

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, provi……続きを見る

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try a……続きを見る

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." ー Advertising legend David Ogilvy Scientific Advertisin……続きを見る