Corporate History 10

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how t……続きを見る

Thousands of readers remember with pleasure Oscar Lewis’s fine book on the Western railroad robber barons, The Big Four. Silver Kings is a companion piece, dealing as it does with the big four of th……続きを見る

Lately the headlines have delivered dispiriting news about wrongdoing and scandal in business. But behind the headlines lies a surprising, untold story: Corporate America is changing for the better.……続きを見る

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist R……続きを見る

"A rare insight into industrial planning on a huge scale...Excellent." --The Economist Rescuing Prometheus is an eye-opening and marvelously informative look at some of the technological projects th……続きを見る

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relat……続きを見る

When Deborah Rudacille was a child growing up in the working-class town of Dundalk, Maryland, a worker at the local Sparrows Point steel mill made more than enough to comfortably support a family. B……続きを見る

A real-life thrillerーthe story of kickbacks and payoffs, of shady deals struck in secret with known felons; a story in which half a million people lose enormous sumsーsome their life’s savingsーin ……続きを見る

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U……続きを見る

Modern mergers and acquisitions, or M&A as it's more commonly known, is a new phenomenon. The buying and selling, the breaking up and combining of companies-the essence of M&A-has been a part of com……続きを見る

THE BASIS FOR IFC FILMS' BLACKBERRY Named a Best Business Book by The Wall Street Journal, Forbes, Financial Times, and more The riveting, true story of the BlackBerry empireーand how it would event……続きを見る

Two founding fathers of American industry. One desire to dominate business at any price. “Masterful . . . Standiford has a way of making the 1890s resonate with a twenty-first-century audience.”ーUS……続きを見る

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks fo……続きを見る

From one of America's foremost business historians, a penetrating and engaging look at the qualities that create great entrepreneurs Entrepreneurs, even more than inventors, are essential to America……続きを見る

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essent……続きを見る

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and……続きを見る

boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. 続きを見る

The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped……続きを見る

The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become ……続きを見る

What went wrong with American business at the end of the 20th century? Until the spring of 2001, Enron epitomized the triumph of the New Economy. Feared by rivals, worshipped by investors, Enron see……続きを見る

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay th……続きを見る

“Commodity players are a shrewd and indomitable lot. And the contracts they trade are still so loosely regulated that the correct combination of money and skill creates irresistible opportunity. Tha……続きを見る

The financial crisis of 2008 brought new urgency to the question how best to organise national economies. This volume gives a business history perspective on the Varieties of Capitalism debate and c……続きを見る

Learn how IBM has overcome its toughest challengesーand how you can replicate iconic company's success Over the past 100 years, the IBM Corporation has survived several recessions and innumerable tw……続きを見る

THE #1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER! “Like any business, a hospital must be true to its core values in order to succeed. ‘Trickle-down values’ start at the top with the best lea……続きを見る

In Old Regime France credit was both a central part of economic exchange and a crucial concept for explaining dynamics of influence and power in all spheres of life. Contemporaries used the term cre……続きを見る

Critics warn that corporate leaders have too much influence over American politics. Mark Mizruchi worries they exert too little. American CEOs have abdicated their civic responsibilities in helping ……続きを見る

Investment Banking: Institutions, Politics, and Law provides an economic rationale for the dominant role of investment banks in the capital markets, and uses it to explain both the historical evolut……続きを見る

“A timely, topical, readable, and thought-provoking look at the history and legacy of double-entry bookkeeping.”ーElif Batuman, author of The Possessed Filled with colorful characters and history, D……続きを見る

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use……続きを見る