Corporate History 7

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufac……続きを見る

The story behind the bitter rivalry between Apple and Google – and how an an epic battle is reshaping the way we think about technology. This book, previously published as ‘Dogfight: How Apple and G……続きを見る

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Here for the first time is told in a single volume one of the most remarkable stories in American history. An Eastener is never long in California without hearing something of “the big four”: four S……続きを見る

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-……続きを見る

Geding Goliath tells the story of the last days of the original AT&T before its purchase for scrap value by a competitor in 2005. Stark was a high ranking attorney for the company and was involved o……続きを見る

“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institutionーand blundered into one of the greatest marketing triumphs of all time.”ーNew York O……続きを見る

The entrepreneur is involved in the dance of two questions – what is needed and what is possible. The interplay of these two questions is an ongoing process and innovation varies internationally and……続きを見る

People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantan……続きを見る

The history of Cleveland-Cliffs, a company that played a key role in iron mining development in the Lake Superior region. 続きを見る

Vittel Délices, l'histoire et les objets publicitaires de cette marque de soda français des années 60. 続きを見る

***How They Blew It***is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surpr……続きを見る

A behind-the-scenes look at Lexus’s surprising twenty-year success storyーin a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little re……続きを見る

The Royal British Legion was founded in 1921. It is now the country’s leading charity providing financial, social and emotional support to those who have served or who are currently serving in the B……続きを見る

I love fast food. Love it. The convenience, the smell, the speed, the wide array of different temptations at any moment of any hour. Fast food is possibly one of the greatest creations on Earth and ……続きを見る

From Pulitzer Prize-winning author Greg Grandin comes the stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon In 1927, Henry Ford, the……続きを見る

The remarkable rise and shameful fall of one of the twentieth century's greatest conglomerates At its peak in the 1930s, the German chemical conglomerate IG Farben was one of the most powerful corpo……続きを見る

‘Buy British!’ we often hear, and many foreign companies have done just that. US food giant Kraft bought Cadbury in 2010, Dutch group AkzoNobel acquired ICI in 2007, Deutsche Bahn now own Arriva, an……続きを見る

Veteran legal issues reporter Kim Eisler takes us behind the scenes into mega law firm Williams & Connolly, guiding us on a journey through the many storied cases that have served to shape current p……続きを見る

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devic……続きを見る

From Wall Street to the West Coast, from blue-collar billionaires to blue-blood fortunes, from the Google guys to hedge-fund honchos, this compulsively readable bookgives us the lowdown on today ric……続きを見る

Public procurement in the European Union represents almost twelve per cent of the EU's GDP and is continuing to increase, having been identified as a key objective in the EU's aim to become the most……続きを見る

After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating m……続きを見る

The seventh in a series chronicling the remarkable history of The Times newspaper and the media mogul who bought and reshaped it in the early 1980s. This volume looks at the history of one of Britai……続きを見る

In Hitting the Brakes, Ann Johnson illuminates the complex social, historical, and cultural dynamics of engineering design, in which knowledge communities come together to produce new products and k……続きを見る

The acclaimed New York Times bestsellerーan explosive, inside look at the demise of a Wall Street giant The fall of Bear Stearns in March 2008 set off a wave of global financial turmoil that rippled……続きを見る

An authoritative exposé of the mysterious and potentially dangerous world of private equity Few people realize that the top private equity firms, such as Blackstone Group, Carlyle Group, and Kohlber……続きを見る

From the author of the "New York Times" bestseller "Confessions of an Economic Hit Man" comes an expos of international corruption. Perkins suggests how Americans can work to create a more peaceful ……続きを見る

In 1890 the Lauerman brothers opened a general store in the lumber-boom town of Marinette, Wisconsin. The business prospered, and soon the brothers abandoned their small quarters on Main Street for ……続きを見る

Эта книга составлена из избранных наставлений знаменитых предпринимателей, экспертов бизнеса, и мировых духовных лидеров. Эта книга представляет кратко мировую совокупную бизнес мысль, только самое ……続きを見る