Hospitality, Tourism & Travel 9

STARBUCKED is the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation, part social history, STARBUCK……続きを見る

Events and festivals have an increasingly vital role in our leisure lifestyles. We recognize them as part of our lives. For some, they are a very significant part of our lives. The network of festiv……続きを見る

This Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key t……続きを見る

Learn both theory and practice of knowledge management Sir Francis Bacon once wrote, Knowledge is power. Knowledge Sharing and Quality Assurance in Hospitality and Tourism provides strategies to gra……続きを見る

This groundbreaking volume is the first comprehensive, critical examination of the rise of protected areas and their current social and economic position in our world. It examines the social impacts……続きを見る

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service in……続きを見る

An Introduction to Visual Research Methods in Tourism is the first book to present, discuss and promote the use of a range of visual methods in tourism studies. It introduces methods ranging from th……続きを見る

An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; fact……続きを見る

This book examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and tourism industry, editor Saee examines the cross-cultural implic……続きを見る

This is the first volume to fully explore the complex relationship between war and tourism by considering its full range of dynamics; including political, psychological, economic and ideological fac……続きを見る

This is a comprehensive resource for new language teachers and experienced professionals who wish to enhance their knowledge of working with students who have a Specific Learning Difference such as ……続きを見る

Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. Th……続きを見る

Drawing upon a variety of important philosophical traditions, this book develops an original perspective on the relations between ethical, economic and aesthetic values in a tourism context. It cons……続きを見る

Gastronomy is the art and science of good eating and drinking: a concept that extends outwards to embrace wider notions of tradition, culture, society and civilisation. This book provides a rigorous……続きを見る

Get an in-depth understanding of tourism educationworldwide! Global Tourism Higher Education: Past, Present, and Future extensively reviews tourism education on a global basis, focusing on the histo……続きを見る

This new second edition of 'Managing People' provides a practical approach to applying up-to-the-minute management techniques, and is a vital source of information for professionals in the hotel and……続きを見る

Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different……続きを見る

The environment is perhaps most misunderstood as a static place, somewhere "out there," separated from the practices of our everyday lives. Given this assumption, environmental movements and concern……続きを見る

Unique in its approach, 'Money Matters for Hospitality Managers' is unlike other heavy theoretical accounting texts, using real life scenarios to show managers how it's done. Backed up by a range of……続きを見る

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on mana……続きを見る

There are over 1300 active volcanoes worldwide and many more dormant or extinct. Some are developed as tourist destinations; others are not, but have great potential. Mount Fuji in Japan attracts ov……続きを見る

'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and ……続きを見る

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following inval……続きを見る

This new edition of Profit Planning is ideal for hotel, restaurant and licensed house managers as it focuses on profit planning, the major area of finance which the general manager needs to get to g……続きを見る

There has been a phenomenal growth of backpacker tourism from the overland routes to India in the 1960s, to present-day backpacker tourism across the less developed world. As a result there has been……続きを見る

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and touris……続きを見る

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thoroug……続きを見る

Many of our planet’s support systems are in crisis. Climate change, resource shortages and environmental pollution threaten our economy and lifestyles. Society as a whole needs to adopt policies tha……続きを見る

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social……続きを見る

Communication within project-based environments presents special challenges. This is especially true within the construction industry, where interaction tends to be characterised by unfamiliar group……続きを見る