Hospitality, Tourism & Travel 8

This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means e……続きを見る

First published in 1964, this book examines the Tour of Britain. It focuses, neither on foreign tourists coming to Britain, nor on British tourists travelling abroad, but on British people exploring……続きを見る

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the wor……続きを見る

As one of the world’s largest industries, tourism carries with it significant social, environmental, economic and political impacts. Although tourism can provide significant economic benefits for so……続きを見る

Seasonal variation in demand is a reality for most tourism destinations. This work provides a balanced overview of the evidence and issues relating to tourism seasonality using European, North Ameri……続きを見る

'This is a timely, challenging and fascinating book on a topic of central importance to the success or otherwise of our climate change policies. It sets down a clear marker for what has to be done i……続きを見る

The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling ac……続きを見る

THE CLASSIC BESTSELLER: 'The greatest book about food ever written' 'A compelling book with its intriguing mix of clever writing and kitchen patois ... more horrifically gripping than a Stephen King……続きを見る

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Mark……続きを見る

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and med……続きを見る

This volume addresses the growing interest amongst second language acquisition researchers in linguistic relativity. The chapter authors conceptually explore and empirically investigate the relevanc……続きを見る

With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodserv……続きを見る

Social tourism refers to facilitating access to tourism for low income groups and/or the use of tourism as a regeneration and economic stimulation strategy. Although social tourism has its roots in ……続きを見る

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Ni……続きを見る

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitali……続きを見る

The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographi……続きを見る

Tourism is the fourth biggest industry in the world. What are the key concepts in Tourist Studies? This essential resource for students of tourism contains concise and authoritative entries on: • Pl……続きを見る

*Please note the 2015 paperback is a reprint of the original 2008 hardback* In an increasingly urbanized world more and more people are turning to our forests and woodland for recreation and tourism……続きを見る

The beauty therapist, increasingly called upon to administer massage, will welcome this manual. Its modern and practical approach will appeal to all who wish to improve their standard of massage. Th……続きを見る

New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect t……続きを見る

Sex Tourism examines the issues which emerge from sex worker-client interactions and from tourists visiting 'sex destinations'. It is a comprehensive summary of past research by academics and origin……続きを見る

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but ……続きを見る

Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. The CTR serie……続きを見る

International medical travel (IMT), people crossing national borders in the pursuit of healthcare, has become a growing phenomenon. With many of the countries currently being promoted as IMT destina……続きを見る

As the events management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptu……続きを見る

The importance of political boundaries in the development, function and flow of tourism cannot be overemphasized. In light of today's political transformations and processes of globalization, this b……続きを見る

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews ……続きを見る

The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that pr……続きを見る

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by th……続きを見る

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism so……続きを見る