International 1

This open access book provokes critical thinking regarding the most ambitious Chinese project since the founding of the People’s Republic of China, The Belt and Road Initiative (BRI). The book prese……続きを見る

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through pract……続きを見る

Unlock the Hidden Psychology of Consumer Desire and Master the Art of Neuro-Persuasion Are you ready to crack the code of the consumer mind? "THE NEUROMARKETING BOOK OF SECRETS" is your master key t……続きを見る

What will your 100-year life look like? A new edition of the international bestseller, featuring a new preface **'**Brilliant, timely, original, well written and utterly terrifying' Niall Ferguson D……続きを見る

This open access book explores the intersection of gender and climate change, suggests ways in which innovative technologies can accelerate climate relief actions, and offers strategies for integrat……続きを見る

As anti-globalization and geopolitical tensions continue to rise, the use of local content requirements (LCRs) around the world has become more noticeable than ever before. The reasons for adopting ……続きを見る

This book is the first study to provide a comprehensive picture of the reality and structure of dollarization in Cambodia, which has been achieving rapid economic and financial development since the……続きを見る

This open access book expounds in detail on the profound meaning and main characteristics of modernization with Chinese characteristics. This was done utilizing tools of historical investigation and……続きを見る

This is an open access book. The success of the 1st, 2nd ICIEBP 2017 and 2018 in Universitas Pendidikan Indonesia (UPI) Bandung and Universitas Airlangga (UNAIR) Surabaya, Indonesia that brought a w……続きを見る

The revolutionary study of how the place where we grew up shapes the way we think, feel, and act-- with new dimensions and perspectives Based on research conducted in more than seventy countries ove……続きを見る

This book provides insights on the art of governing a state and managing its external relations from a wealth-power logic. It looks at "economic statecraft", which consists of wealth production, wea……続きを見る

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

Marine Insurance Law introduces and clearly explains all topics covered in undergraduate and postgraduate-level courses, offering students and those new to the area a comprehensive and accessible ov……続きを見る

This open access book compiles a series of chapters written by internationally recognized experts known for their in-depth but critical views on questions of resilience and food security. The book a……続きを見る

This open access book seeks effective strategy to realize a rice Green Revolution in sub-Saharan Africa based on more than ten years of research team’s inquiries into determinants and consequences o……続きを見る

This is the first Open Access book introducing more than 20 of Japan’s leading innovative entrepreneurs from the 17th century to the present. The author outlines the innovative business models creat……続きを見る

Global mindset is an emerging concept, influenced by globalization, that can support companies’ growth in international settings and help develop a more effective, skilled workforce that can be open……続きを見る

Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer……続きを見る

As a top 20 global economy and tech powerhouse, a liberal democracy on the frontline of autocratic pressure and a pivotal component in the free and open Indo-Pacific, the future security of Taiwan h……続きを見る

In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem «Rad der Implementierung» ein dauerhaft einsetzbares Business Development Tool für den praktischen Einsatz abge……続きを見る

This open access book provides a cross-sectoral, multi-scale assessment of marine litter in Africa with a focus on plastics. From distribution, to impacts on environmental and human health, this boo……続きを見る

This pandemic does not only affect health aspects but also economic aspects. The world today faces a recession resulting from the covid-19 pandemic. Indonesia's economy continues to lead to a recove……続きを見る

The COVID-19 pandemic has laid bare the vulnerabilities of socio-economic systems globally and exposed the risks that natural capital degradation imposes on human health, economy, and society. This ……続きを見る

This book explores the role of agriculture in long-term economic growth. With a particular focus on Ethiopia, the role of the state in igniting agricultural growth and in sustaining economic growth ……続きを見る

Succeeding in today’s global market requires a new set of skills than it did when the pioneers of the twentieth century were making their mark but don’t let that intimidate you from expanding your b……続きを見る

This open access book demonstrates how data quality issues affect all surveys and proposes methods that can be utilised to deal with the observable components of survey error in a statistically soun……続きを見る

Used internationally at undergraduate and postgraduate level, this highly successful textbook presents, analyses and compares six different theories of the multinational firm that have dominated the……続きを見る

Robots and artificial intelligence (AI) are powerful forces that will likely have large impacts on the size, direction, and composition of international trade flows. This book discusses how industri……続きを見る

This open access book presents the proceedings of the 2nd Africa-EU Renewable Energy Research and Innovation Symposium (RERIS 18), held in Maseru, Lesotho in January 2018. The symposium aimed to fos……続きを見る

This open access book provides a glimpse into the Japanese management technique known as “Kaizen,” and the ways it has been disseminated around the developing world. The novelty of this book is thre……続きを見る