International 5

Five billion people, two-thirds of the world's mega-cities, one-third of the global economy, two-thirds of global economic growth, thirty of the Fortune 100, six of the ten largest banks, eight of t……続きを見る

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. In line with the 45th AIB-UKI confer……続きを見る

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 続きを見る

"Trade suspicion" refers to a specific combination of politics and economy. When the success of international trade becomes an important factor for the country's military and political survival, it ……続きを見る

Economics has the capacity to offer us deep insights into some of the most formidable problems of life, and offer solutions to them too. Combining a global approach with examples from everyday life,……続きを見る

This book is targeted at business executives of companies: • approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales……続きを見る

This edited volume develops an understanding of the strategies, processes, issues and concerns involved when small and medium-sized enterprises (SMEs) go international with their local products/serv……続きを見る

It's rare that a book appears with a fresh perspective on world affairs, but renowned economist Ha-Joon Chang has some startlingly original things to say about the future of globalization. In theory……続きを見る

This book is a must read for aviation managers and all stakeholders that are interested in improving the business performance of airlines. In this book, the first of its kind on AI in Commercial Avi……続きを見る

How China’s economic development combines a veneer of unprecedented progress with the increasingly despotic rule of surveillance over all aspects of life Since the mid-2000s, the Chinese state has i……続きを見る

Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated guide An MBA is the best way to get ahead in business. The Visual MBA is your shortcut to und……続きを見る

Everything you need to know for long-term stock-market successーwith critical new information about indexing, ETFs, and 401(k)s From one of today’s most respected authorities on stock investing, Win……続きを見る

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision……続きを見る

A highly entertaining memoir describing what it was like to work for Japan’s premiere animation studio, Studio Ghibli, and its reigning genius Hayao Miyazaki. A behind-the-scenes look at what it’s l……続きを見る

This is the first full account of how an influential form of commercial organization - the multinational enterprise - drove globalization and contributed to the making of the modern world. Robert Fi……続きを見る

**Wall Street Journal Bestseller The playbook for a new era of global business.** The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies n……続きを見る

Now in its eighth edition, this is the textbook for current and future global leaders wanting to lead competently and sustainably in their business practices. Fully updated, the authors build on the……続きを見る

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this re……続きを見る

Since Tsarist times, Russia’s leaders, rather than pursue economic growth for its own sake, have sought control over economic activity as a means to manage their own support base, respond to perceiv……続きを見る

This book seeks to identify the forces which explain how and why some parts of the world have grown rich and others have lagged behind. Encompassing 2000 years of history, part 1 begins with the Rom……続きを見る

This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the ……続きを見る

Ray Dalio's "Big Cycle" concept for how the world operates is clearly presented in Principles for Dealing with the Changing World Order. The model explains what has driven countries' achievements an……続きを見る

How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity,' Dr. Simons gathers issu……続きを見る

A multidisciplinary book that offers a novel and exhaustive diagnosis of global capitalism, and which looks ahead to what might follow. 続きを見る

The first of its kind, this comprehensive interdisciplinary textbook in Business and Human Rights (BHR) connects and integrates themes, discussions, and issues in BHR from both legal and non-legal p……続きを見る

I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people actually struggle with on the ground.”-From……続きを見る

The Comprehensive Economic and Trade Agreement between the EU and Canada (CETA), proposed Transatlantic Trade and Investment Partnership between the EU and the US (TTIP), and the plurilateral Trade ……続きを見る

In today's competitive global economy, most managers are - or will be - global managers. They may work in their home country, but are influenced by global events and have to manage diverse workforce……続きを見る

What is innovation? How is innovation used in business? How can we use it to succeed? Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is……続きを見る

Extremely useful to newcomers and old china hands alike, this Chinese business guide explains how Chinese history and classical literature play a huge role in negotiating in China. Negotiating a dea……続きを見る