Public Relations 1

Discover the secret to captivating your audience and holding the power of persuasive public speaking in the palm of your hand. Do you find yourself battling nerves every time you stand to speak in f……続きを見る

Scopri l'Arte e la Scienza del Parlare in Pubblico Senti il cuore battere all'idea di stare davanti a un pubblico? Sei perseguitato dalla paura che il tuo messaggio non venga recepito nel modo volut……続きを見る

Have you ever wanted to write a book, but didn't know where to start? Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing? This ebook……続きを見る

Get Your Emails and Letters Opened and Read! Learn to create newsletters that your clients or audience look forward to receiving. Are You Approachable? Are you known for helping and giving to others……続きを見る

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exc……続きを見る

Insider Strategies for the Confident Communicator is like a greatest hits album from your favorite band. Everything from acing that big presentation to steeling yourself to meet a reporter to advoca……続きを見る

Esta obra trata da educação e, em especial, da educação corporativa e seus desdobramentos na cultura organizacional e nas próprias correntes de educação aplicadas ao meio corporativo. 続きを見る

This bookis for consultants, coaches, trainers, speakers, and service providers whose clients buy advice on, and custom solutions to, their problems. The strategies will attract premium buyers who s……続きを見る

Regardless of the question, the Internet is the answer. Or so we are told. It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company bas……続きを見る

Are you struggling to find readers to review your book? Is no one responding to your emails? Frustrated? Find out where you have been going wrong. Read what 502 bloggers have to say when asked 38 di……続きを見る

Takes a close look at the business apology, using the example of the Air New Zealand TE901 Erebus Disaster to show how and why organisations need to apologise well. The book series ‘Interface: Cases……続きを見る

This book is all about how to deal with customers with simple techniques on calls. These techniques are not only useful in calls but also useful with overall customers. 続きを見る

Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? De……続きを見る

Learn how to be seen as an expert so you can establish trust and authority, set yourself apart from your competitors, and easily convert readers into customers. Are you frustrated with not being tak……続きを見る

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#NOT a real book (Just a screed) Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising w……続きを見る

The Art of Marketing and PR Giving You Effective Tools to Build Your Brand and Make Your Business Grow Marketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano an……続きを見る

In order to know whether or not the corporate social responsibility (CSR) initiative and its related commitments are actually improving the company's performance it is necessary to have in place pro……続きを見る

#NOT a real book (Just a screed) Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the same w……続きを見る

Creating Brand YOU is a 21-step personal branding process to take you from no digital footprint at all to a well-established online presence. Celebrities lke Oprah Winfrey, Richard Branson and Elon ……続きを見る

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marke……続きを見る

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of……続きを見る

Copywriting For Beginners (No Experience Required!) Are You Ready To Master The Art Of Copywriting? If So You’ve Come To The Right Place! Copywriting in my eyes is literally an art, and the ‘Picasso……続きを見る

The Multimedia Handbook provides a comprehensive guide to the wide range of uses of multimedia. The first part of the book introduces the technology for the non-specialist. Part Two covers multimedi……続きを見る

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. A……続きを見る

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst e……続きを見る

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few ……続きを見る

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his……続きを見る

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations f……続きを見る

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to……続きを見る