Public Relations 2

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring c……続きを見る

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achiev……続きを見る

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence ……続きを見る

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing ……続きを見る

Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organi……続きを見る

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you mak……続きを見る

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges……続きを見る

Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This……続きを見る

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must b……続きを見る

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management……続きを見る

Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an……続きを見る

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The si……続きを見る

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both fo……続きを見る

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governm……続きを見る

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening……続きを見る

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first worl……続きを見る

Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertisin……続きを見る

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats. Use advanced “PR 2.0” social media……続きを見る

In this age of e-business, there is an increasing over-reliance on electronic communication and insufficient attention paid to the management of face-to-face relationships. In this fascinating text,……続きを見る

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniq……続きを見る

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a di……続きを見る

In the hypercompetitive context of the new global economy, building a smart workforce is widely regarded as a key strategy for enterprises. But is this any more than another 'fast capitalist' slogan……続きを見る

As a business owner, particularly as the owner of a smaller, local business, it’s very easy to think that all that online nonsense really has nothing to do with you. But the reality is that in the l……続きを見る

DESCRIPTION OF BOOK Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the cha……続きを見る

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. A……続きを見る

Americans consume much of their information on mobile devices such as mobile phones, tablet computers and dedicated e-reading devices. The potential uses for the e-book format in conducting effectiv……続きを見る

Die Presse, das unbekannte Wesen, wie erregt man ihre Aufmerksamkeit, gewinnt sie für sich und behält ihre Gunst? In diesem Buch finden Sie Tipps, Tricks und Kniffe des Presse-Profis Oliver Erens. E……続きを見る

Capitalize on the principles of psychology to develop more effective leadership!Whether you work in a smokestack industry, the service sector, or a high-tech information-based business, the basic pr……続きを見る

Les 3 clés qui régissent la communication aux médias Pourquoi une entreprise ou une personnalité devraient-elles se préoccuper des blogs, des médias, de Youtube, Facebook, Instagram plutôt que de se……続きを見る

The phone rings and it’s a journalist wanting a comment or some background information; what do you do next? These 7 quick tips will help you remain calm and in control of the situation; and if you’……続きを見る