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Happy Employees Make Happy Customers: How to build great employee engagement to create a great customer experience By Colin Shaw Colin Shaw's new eBook, Happy Employees Make Happy Customers, explore……続きを見る

¿Cúal es el la cultura detrás del éxito de Toyota? ¿En que consite su famoso sitema de producción? ¿Porqué falla fuera de Japón? A través de su experiencia personal Jose Berengueres explica de prime……続きを見る

Konsumrituale stellen ein randständiges Forschungsgebiet der (Konsum-)Soziologie dar, was insofern erstaunlich ist, als dass die Ritualforschung eine etablierte Größe in den Sozial- und Kommunikatio……続きを見る

Dieses essential will Praktikern, die keine eigene Marktforschungsabteilung haben, einen einfachen Leitfaden an die Hand geben, um kleinere qualitative Forschungs- und Marktforschungsprojekte eigens……続きを見る

First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in ……続きを見る

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakehol……続きを見る

Dieses essential beschreibt, wie Unternehmen mithilfe von Archetypen besonders gute Geschichten erzählen können. Der Schwerpunkt liegt auf der Kreation von Bewegtbild-Videos im Rahmen des Content Ma……続きを見る

Lernen Sie mit diesem Buch, wie Sie Sprachassistenten im Marketing effektiv einsetzen Immer neue technische Entwicklungen vereinfachen unseren Alltag und das Geschäftsleben. Mit diesem Buch lernen S……続きを見る

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collectio……続きを見る

For decades, business marketers have waltzed into budgeting meetings not always being able to justify how they spent prior funds or how such spending made a difference in the marketing of the compan……続きを見る

Are you aware of how your customers find, decide, subscribe and use your products and services? Do you speak to your customers about better ways of doing business with them? Do you apply your learni……続きを見る

Just like training for a fight, starting a business takes stamina, strategy and enthusiasm! Even for those who are not boxing fans per se, everyone can relate to the amount of tireless work that goe……続きを見る

OVER HET BOEK SEO is not dead. Dat is de mythe die auteur en SEO-geek Frederik Vermeire uit de wereld wil helpen. Want: - kleine aanpassingen aan websites maken een groot verschil in de manier waaro……続きを見る

Can’t is a word which is perhaps most used in the world. We find everywhere can’t variety of people. People want to live in their comfort zones unless they are put on mettle to take action. So it is……続きを見る

ALLA LJUGER FÖR DIG Man säger att du inte ska fråga dina vänner om din affärsidé håller, de älskar allt du gör och kommer att ljuga för dig, ge dig komplimanger och sina generella åsikter. Detta är ……続きを見る

Professor Peyton Wilde has an enviable life teaching sociology at an idyllic liberal arts college--yet she is troubled by a sense of fading inspiration. One day an invitation arrives. Peyton has bee……続きを見る

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a prod……続きを見る

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. A……続きを見る

Purpose Power provides inspiration for action. Whether you’re itching to start a movement, in the midst of building a mission-driven brand, or rebranding an organization with a storied history, this……続きを見る

Thiѕ iѕ hоw to get thе trаffiс уоu nееd fast! Trаffiс is the mоѕt imроrtаnt раrt оf mаrkеting оnlinе. Trаffiс iѕ whаt creates a ѕuссеѕѕful оnlinе buѕinеѕѕ. Withоut it, уоu'rе gоing to bе ѕtаrving in……続きを見る

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Link……続きを見る

Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devicesーsuch as des……続きを見る

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advanta……続きを見る

Game Changing Content Marketing Techniques That Will Blow Your Mind! If you are seeking to reach an audience, maximize sales and grow your brand professionally or personally then content marketing w……続きを見る

Why Every Business Owner Needs to Master Copywriting Do you want to boost your sales, save time and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. A……続きを見る

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which soーcalled vulner……続きを見る

In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewey over Harry Truman in the 1948 presidential electi……続きを見る

In recent decades, there have been significant changes in the way corporate innovation activities are performed. They include changes in the innovation process, flexibility to outsource certain inno……続きを見る

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and……続きを見る

Administração de marcas ou Branding deixou de ser um compromisso passageiro, um movimento modal, uma preocupação cosmética de designers e profissionais de comunicação.Não é também uma elaboração int……続きを見る