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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

Unlock the Hidden Psychology of Consumer Desire and Master the Art of Neuro-Persuasion Are you ready to crack the code of the consumer mind? "THE NEUROMARKETING BOOK OF SECRETS" is your master key t……続きを見る

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literatureーwhich lacks in-depth and critical analysisーand technical academic litera……続きを見る

Tired of Feeling Overwhelmed by Content Creation? Discover the Secret to Effortless, Effective Content in Just Minutes a Day Content creation is essential for thought leaders and business owners see……続きを見る

This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended gr……続きを見る

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentatio……続きを見る

This open access book addresses three themes which have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; (2) the scientometric operationalization of t……続きを見る

This book aims to help readers make sense of our changing world by sharing the views of global thought leaders on some of the most important issues of our time, from US-China relations and global go……続きを見る

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using t……続きを見る

For authors, winning a BookBub Featured Deal is almost a license to print money. However, getting a book selected by BookBub's editorial team is a major feat. Some self-published authors rejected ov……続きを見る

Ci sono business che vengono definiti per loro natura “non profittevoli”. Poi arriva un’azienda come Disney e qualcosa inizia magicamente a cambiare. Prima si impone in mercati apparentemente poco s……続きを見る

Discover a blueprint for boosting your ranking and learn How to find Profitable Keywords with ease! Are you disappointed with your publications? Do you think that you have an excellent book, but it'……続きを見る

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary ob……続きを見る

★★★**Supercharge your Amazon FBA business and launch your products to success with the help of this powerful guide!**★★★ Are you struggling to drive traffic to your Amazon listings? Searching for th……続きを見る

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, s……続きを見る

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer……続きを見る

Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate s……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices ……続きを見る

Discover how to effectively research the Merch by Amazon marketplace so your t-shirt designs have the best chance of selling! As a Merch by Amazon publisher and graphic designer, I used to create te……続きを見る

The Meaning of Careful addresses the pressing need to improve patient safety and cost efficiencies while at the same time nurturing staff morale & improving the patient experience. It offers a uniqu……続きを見る

'Journey to My Heart' is my collection of poems written during the course 'Creativity and Leadership' I took in the fall quarter of 2010 at Stanford University. This course taught the tools of creat……続きを見る

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is se……続きを見る

Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transfor……続きを見る

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on e……続きを見る

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 続きを見る

Demonstrates how investing in social programs will help businesses maintain relevance in an ever-changing market Explains how employees and customers demand visible activism from companies that inv……続きを見る

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success……続きを見る

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unile……続きを見る

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る