Research 1

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the fo……続きを見る

Some companies and products seem to thrive year after year. What’s their secret? A powerful brand. David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major car……続きを見る

Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models ……続きを見る

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using t……続きを見る

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city ……続きを見る

Tired of Feeling Overwhelmed by Content Creation? Discover the Secret to Effortless, Effective Content in Just Minutes a Day Content creation is essential for thought leaders and business owners see……続きを見る

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literatureーwhich lacks in-depth and critical analysisーand technical academic litera……続きを見る

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteeringー……続きを見る

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate g……続きを見る

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentatio……続きを見る

For authors, winning a BookBub Featured Deal is almost a license to print money. However, getting a book selected by BookBub's editorial team is a major feat. Some self-published authors rejected ov……続きを見る

Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More. From this book you will learn how to: Rank a website high……続きを見る

Do you want to spend less money on advertising to reach more of the right people? No matter what business you're in, your target audience is on Facebook. There are 1.8 billion monthly users who you ……続きを見る

This open access book addresses three themes which have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; (2) the scientometric operationalization of t……続きを見る

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics including how theory may emerge from exploratory data analysis. The book prepares graduate students,……続きを見る

Discover a blueprint for boosting your ranking and learn How to find Profitable Keywords with ease! Are you disappointed with your publications? Do you think that you have an excellent book, but it'……続きを見る

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary ob……続きを見る

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping po……続きを見る

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how you……続きを見る

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, s……続きを見る

The Promotional Articles & Corporate Giftware South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 61 Products and Markets covered. The Products and Marke……続きを見る

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverag……続きを見る

Dieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergange……続きを見る

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring c……続きを見る

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer……続きを見る

Die Zahl der Rechtsanwälte, Steuerberater und Wirtschaftsprüfer ist in wenigen Jahren enorm angestiegen. Der Markt für die Kanzleien wird immer enger. Umso wichtiger ist es, sich gegenüber dem Wettb……続きを見る

How Your Business Can Use the Science That Helped Win the White House The average conversion rateーthe rate at which visitors convert into customersーacross the web is only 2%. That means it's likel……続きを見る

続きを見る

What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices ……続きを見る

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommu……続きを見る