Research 7

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventio……続きを見る

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in……続きを見る

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process in……続きを見る

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of pr……続きを見る

Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for……続きを見る

Sportspsychologist and mental trainer Erik Østenkjær has years of experience building cultures that perform in the highest leagues - both in sports and in business. In this book, he will teach you h……続きを見る

Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced cons……続きを見る

Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today. Forget making website after website, all you need is 10 minutes and A……続きを見る

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespr……続きを見る

Un guide pratique et accessible pour comprendre la théorie de la Gestalt Avis à tous les férus de communication : les formes créent du sens et véhiculent naturellement un message ! Forts de cette ré……続きを見る

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of cus……続きを見る

Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out……続きを見る

CONDUCTING AN INTERVIEW IS AN ART FORM IN ITSELF, BUT NOT EVERYONE IS DA VINCI Employees are the most important part of any company. Getting the right people to join your company who will not only m……続きを見る

China became the world's top manufacturer in 2010, with a razor-thin margin over the USA. With so much of the global manufacturing output going to China, the West has become smarter and far more edu……続きを見る

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes t……続きを見る

Your company Employee Handbook should cover all the rules and regulations that an employee is expected to know and follow. They are an employee’s guide that explains the company’s rules and regulati……続きを見る

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and acceler……続きを見る

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from ba……続きを見る

Ever wondered what happened to “RSI”? Was it all a figment of the imagination? Certainly not if you have suffered from one of its variations. Now known as “Musculo-skeletal Disorders” (MSDs), the te……続きを見る

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensiv……続きを見る

Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial in……続きを見る

The measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Companies spend hundreds of millions of dollars and thousan……続きを見る

Economists increasingly recognise that engagement with social ontology – the study of the basic subject matter and constitution of social reality - can facilitate more relevant analysis. This growin……続きを見る

Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, a……続きを見る

What is Biz道 ? - Biz道 (Pronounced “Biz-dō”) is the way to learn the highest level of business excellence, which I call “Gyoku Shin”. - Gyoku Shin is the Spirit of A Business Master, an individual ……続きを見る

Leave no stone unturned. -Euripides For hiring employees, land lords, lovers and protective parents. Finally, a comprehensive how-to instruction manual for doing extensive deep search background che……続きを見る

Are your websites lowly ranked? No matter what you do, you just can't seems to rank higher in Google? Well, it can be that your sites are hit by another Google update, such as Hummingbird? SEO is al……続きを見る

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on……続きを見る

Coming Alive: The Journey To Reengage Your Life And Career is the prescription for anyone who has ever personally felt the pain of knowing they weren’t fully engaged at work or at home (or both), ha……続きを見る

Our manual is the best asset you can have to help you throughout your recruitment, so you can achieve it under optimal conditions, and face countless unexpected situations . Why such a reasonable pr……続きを見る