Research 6

An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development. This is much more than just a series of summarie……続きを見る

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations……続きを見る

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step……続きを見る

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volum……続きを見る

Ever wondered why some people receive or give such superior performance appraisals? Well wonder no more. This brief but useful eBook can help. Whether you are an employee, manager, upper management ……続きを見る

We all experience conflict. Learning to work with it effectively is an essential skill for anyone. Courageous Conflict Lite is a condensed version of the book that provides the reader with valuable ……続きを見る

Burnout within human resource staff is common. The cause can vary widely and may have one or many contributing factors. Burnout can cause staff to be reluctant to be helpful to clients and can even ……続きを見る

Learn a simple way of analyzing a job, and identify and repair operational gaps in small business to save time and money. Simplified explanation of what an operational gap is. Provides an example an……続きを見る

Employee conflict can ruin an organization and all companies need some method to resolve these conflicts. The author provides four conflict resolution models. A brief review of each model and links ……続きを見る

At the outbreak of the global financial crisis, 2008, the G20 was widely acknowledged as helping prevent an even more serious decline in the global economy. It helped to calm the panic in financial ……続きを見る

The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity". This complete summary of the ideas from Rob Adams' book "If You B……続きを見る

The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century". This complete summary of the ideas from Scott Bedbury's book " A ……続きを見る

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often th……続きを見る

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative app……続きを見る

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core fun……続きを見る

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper need……続きを見る

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after ……続きを見る

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an arra……続きを見る

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planni……続きを見る

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing r……続きを見る

Position your company to handle any brand crisisーinstantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand T……続きを見る

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding g……続きを見る

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death ……続きを見る

Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are s……続きを見る

An insightful, behind-the-scences portrait of the technology giant Apple Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs……続きを見る

Introduction To Business Research Methods discusses a new philosophy in corporate research one that has the potential to radically transform the company that adopts the principles and practices it ……続きを見る

Want to learn how to make some money online? Or rather, I'll show you how you can make money online, just from your laptop, without any experience, and the best thing, totally free? Well, this meth……続きを見る

This book is a collection of technology startup cases in Asia, told in a narrative form, to give readers an insider view to how innovators and technopreneurs view entrepreneurial opportunities from ……続きを見る

Inspired by the human mind, the new field of contextual analytics is revolutionizing how data and technology can empower everyday business decisions. The information to make your business more profi……続きを見る

In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates……続きを見る