Research 6

SUCCEED AS A MANAGER - Building a Winning Team Boost Your Management Performance with this High-Value eBook containing effective Management Coaching Tools, Techniques and Insights into People Manage……続きを見る

Entrepreneurs Brief Guide - How to Recruit Skilled Employees. Behind every successful business there is the time and effort of highly skilled and equipped employees. For any start up business, inves……続きを見る

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a……続きを見る

Burnout als ein Syndrom der emotionalen Erschöpfung, Depersonalisation und reduzierte persönliche Fähigkeiten, die bei manchen Menschen tritt definiert werden. Es ist eine Reaktion auf chronischen e……続きを見る

La tesis principal del autor estriba en mejorar el estándar de vida de los individuos construyendo, ante todo, una cultura exitosa. Para ese fin sugiere fortalecer los principios básicos y los siste……続きを見る

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenb……続きを見る

"El mundo empresarial ha vivido alejado del humor. No en vano, negocio proviene de 'negación del ocio'. Craso error. Sin humor no hay ilusión y sin ilusión no hay empresa. Enhorabuena a Eduardo y Je……続きを見る

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? The Checklist Book: Twitter is a condensed, "just give me the good stuff"……続きを見る

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of prac……続きを見る

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the b……続きを見る

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised an……続きを見る

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing. With over a million copies sold, Geoffrey A. Mo……続きを見る

GAP analysis methods endeavor toward developing visionary solutions to complex problems by bifurcating or simplifying the problem into measurable steps. The combined thesis 'Economic Perils of the M……続きを見る

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected au……続きを見る

All too often, in our efforts to be ambitious and succeed in life, we fight against nature's laws and fail. What would happen if we could understand some of the basic natural principals and apply th……続きを見る

In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolvi……続きを見る

An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development. This is much more than just a series of summarie……続きを見る

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations……続きを見る

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step……続きを見る

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volum……続きを見る

Ever wondered why some people receive or give such superior performance appraisals? Well wonder no more. This brief but useful eBook can help. Whether you are an employee, manager, upper management ……続きを見る

We all experience conflict. Learning to work with it effectively is an essential skill for anyone. Courageous Conflict Lite is a condensed version of the book that provides the reader with valuable ……続きを見る

Burnout within human resource staff is common. The cause can vary widely and may have one or many contributing factors. Burnout can cause staff to be reluctant to be helpful to clients and can even ……続きを見る

Learn a simple way of analyzing a job, and identify and repair operational gaps in small business to save time and money. Simplified explanation of what an operational gap is. Provides an example an……続きを見る

Employee conflict can ruin an organization and all companies need some method to resolve these conflicts. The author provides four conflict resolution models. A brief review of each model and links ……続きを見る

Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the……続きを見る

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing e……続きを見る

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often th……続きを見る

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative app……続きを見る

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core fun……続きを見る