Research 9

An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same?? Imagine if you c……続きを見る

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Respond……続きを見る

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 5……続きを見る

Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketpla……続きを見る

Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on th……続きを見る

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest m……続きを見る

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible asse……続きを見る

Navigating the dynamic interaction of individuals at work can be fraught with peril, especially in a competitive and politically charged work environment. Getting things done with and through others……続きを見る

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, c……続きを見る

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marke……続きを見る

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press……続きを見る

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest a……続きを見る

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text……続きを見る

Many small businesses need direction in human resources management. Small businesses generally are not large enough to hire their own Human Resources Manager, but are still in need of human resource……続きを見る

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public rel……続きを見る

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenb……続きを見る

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to pro……続きを見る

A better understanding of what makes people tick at work, can lead to the application of improved treatment tactics of employees, to inspire the best productive and creative contributions from them,……続きを見る

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for student……続きを見る

Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beatin……続きを見る

This book contains seven brilliant articles which shares the insights on managing people remotely. In the first chapter, Darel Cullen’s article,“How to Motivate Your Team,” applies Maslow’s pyramid ……続きを見る

How to retain and engage critical employees in this very competitive job market is the subject of many sleepless nights for business leaders. The Philosopher and Professor: 14-Minute Mentor, a colla……続きを見る

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch cam……続きを見る

Executives in Europe have significantly expanded their role in operations – in parallel to their strategic leadership. At the same time, they need to make decisions faster than in the past. In these……続きを見る

Bullying in the workplace is an increasingly present phenomenon within relationships at work. However, the need to prove that bullying has occurred before action can be taken is an immediate obstacl……続きを見る

Studienarbeit aus dem Jahr 2001 im Fachbereich BWL - Marktforschung, Note: 2,3, Technische Universität Ilmenau (Institut für Betriebswirtschaft), Sprache: Deutsch, Abstract: Noch vor wenigen Jahren ……続きを見る

Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Marktforschung, Note: Sehr Gut, Fachhochschule Kiel (Fachbereich Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Seit langer Zeit versuch……続きを見る

Studienarbeit aus dem Jahr 2001 im Fachbereich BWL - Marktforschung, Note: 2,0, Fachhochschule Braunschweig / Wolfenbüttel; Standort Wolfenbüttel (-), Sprache: Deutsch, Abstract: Für alle Entscheidu……続きを見る

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marktforschung, Note: 2,0, Hochschule Osnabrück (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: In der heutigen Zeit werden immer höhere……続きを見る

Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL - Marktforschung, Note: 1,7, Technische Universität Kaiserslautern, Sprache: Deutsch, Abstract: Quantitative Forschung [...] ist derze……続きを見る