Research 8

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from ba……続きを見る

Ever wondered what happened to "RSI"? Was it all a figment of the imagination? Certainly not if you have suffered from one of its variations. Now known as "Musculo-skeletal Disorders" (MSDs), the te……続きを見る

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensiv……続きを見る

Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial in……続きを見る

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Rec……続きを見る

The measurement of service quality and customer satisfaction has received considerable academic attention over the past twenty-five years. Companies spend hundreds of millions of dollars and thousan……続きを見る

Economists increasingly recognise that engagement with social ontology – the study of the basic subject matter and constitution of social reality - can facilitate more relevant analysis. This growin……続きを見る

Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, a……続きを見る

What is Biz道 ? - Biz道 (Pronounced "Biz-dō") is the way to learn the highest level of business excellence, which I call "Gyoku Shin". - Gyoku Shin is the Spirit of A Business Master, an individual ……続きを見る

Leave no stone unturned. -Euripides For hiring employees, land lords, lovers and protective parents. Finally, a comprehensive how-to instruction manual for doing extensive deep search background che……続きを見る

Are your websites lowly ranked? No matter what you do, you just can't seems to rank higher in Google? Well, it can be that your sites are hit by another Google update, such as Hummingbird? SEO is al……続きを見る

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on……続きを見る

Coming Alive: The Journey To Reengage Your Life And Career is the prescription for anyone who has ever personally felt the pain of knowing they weren't fully engaged at work or at home (or both), ha……続きを見る

Our manual is the best asset you can have to help you throughout your recruitment, so you can achieve it under optimal conditions, and face countless unexpected situations . Why such a reasonable pr……続きを見る

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary. 続きを見る

All too often we find ourselves in the position of being an IT manager with little or no training on what it takes to correctly staff a team. This is a critical skill for us to have. Ultimately, the……続きを見る

Ak uvažujete nad vzdelávaním svojich zamestnancov a hľadáte stručný sumár, kde budete mať všetky najdôležitejšie informácie na jednom mieste, tak potom ste na správnej adrese. V tomto ebooku som vám……続きを見る

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is fo……続きを見る

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marke……続きを見る

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 20……続きを見る

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and market……続きを見る

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The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: • Position your product for a target mark……続きを見る

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how the……続きを見る

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "……続きを見る

Since the end of the Cold War, the human face of economics has gained renewed visibility and generated new conversations among economists and other social theorists. The monistic, mechanical "econom……続きを見る

Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on th……続きを見る

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good val……続きを見る

One of the key determinants of success for today’s high-technology companies is product strategyーand this guide continues to be the only book on product strategy written specifically for the 21st c……続きを見る

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fre……続きを見る