Research 11

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the ……続きを見る

Extrait : "Que nous enseigne l'économie politique ? Elle nous enseigne comment les richesses sont produites, distribuées et consommées dans la société. On peut étendre la signification de ce mot à t……続きを見る

The purpose of this book is to present the principles of alternative investments in management. The individual chapters provide a detailed analysis of various classes of alternative investments on t……続きを見る

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged mem……続きを見る

Notre guide aidera les recruteurs à trouver et recruter plus de talents. Tout aussi important, il aidera les professionnels à trouver de meilleurs emplois en leur donnant un aperçu des pratiques de ……続きを見る

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this……続きを見る

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understoo……続きを見る

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular co……続きを見る

Market Research just got easier Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and th……続きを見る

Warren Lamb's latest publication for Brechin Books is a distillation of his life's work. A Framework for Understanding Movement: My Seven Creative Concepts explains his development of all that he le……続きを見る

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on t……続きを見る

This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special focus on Poland and Eastern Europe. It presents th……続きを見る

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about pe……続きを見る

The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing……続きを見る

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of ……続きを見る

Attract more customers and boost your sales! This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and savi……続きを見る

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and ……続きを見る

Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption ……続きを見る

Chi appartiene alla Generazione Y? Chi sono davvero e quanti sono i Millennials? Cosa vogliono? Come immaginano il futuro? Quali canali utilizzano per informarsi? E con quali persone si consigliano?……続きを見る

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, I……続きを見る

CHOICE MAGAZINE Outstanding Academic Title for 2007 "*In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs ar……続きを見る

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem……続きを見る

Schooling Your Boss to not Suck takes a fun and sarcastic journey into tales of horrible bosses. There are countless books on improving the workplace, but nothing quite like this. Is your boss a sup……続きを見る

Beyond the Morning Huddleー Human Resource Management for a Successful Dental Office shares tips, experiences, strategies and solutions to make your dental practice the best it can be. Recruitement ……続きを見る

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends……続きを見る

We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to……続きを見る

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international compan……続きを見る

Inequalities in incomes and wealth have increased in advanced countries, making our economies less dynamic, our societies more unjust and our political processes less democratic. As a result, reduci……続きを見る

How do the best recruiters do it? Find out in this trend-setting new book that is changing the game. Learn about the 7 key psychological principles every good recruiter, human resources professional……続きを見る

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to……続きを見る