Research 14

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to……続きを見る

"No matter what people tell you, words and ideas can change the world." – Robin Williams Welcome. Congratulations to you for carving time out of your busy schedule to discover how to make a mint fro……続きを見る

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation,……続きを見る

In service societies, the tertiary sector has long become the primary sector in terms of GDP and employment. Quality research and testing means better service, and success in the service industries ……続きを見る

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and tra……続きを見る

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game eve……続きを見る

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising ……続きを見る

This book begins with a review of basic results in optimal search for a stationary target. It then develops the theory of optimal search for a moving target, providing algorithms for computing optim……続きを見る

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans ar……続きを見る

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in rea……続きを見る

In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world b……続きを見る

This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical found……続きを見る

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market r……続きを見る

This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Tek……続きを見る

Dieses Lehrbuch gibt einen kompakten und verständlichen Überblick über die Grundlagen des Marketing. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen……続きを見る

Relevant and Proof Terms Unveiled The Unfair Advantage of Semantic Analysis to Double your SEO and Triple your AdSense Results Ranking your website at the top of Google's search results is not impos……続きを見る

This book examines the changing business and economic environment for postal services in Lithuania and the upcoming challenges for this industry. Postal services continue to play a central part in t……続きを見る

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena,……続きを見る

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new fr……続きを見る

This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese companies. It explores the progression of ove……続きを見る

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending……続きを見る

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to……続きを見る

As globalization creates the need for leaders who transcend national borders, this book provides an insider's view of what makes them special. This is the first book to present a framework for under……続きを見る

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical ins……続きを見る

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting a……続きを見る

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath pro……続きを見る

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel ……続きを見る

How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surfa……続きを見る

Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals. This book assists the IT professional in several areas of the outsourcing process: establishing outsour……続きを見る

This book looks at the space industry from a business perspective, with a focus on international competition. The space industry traces its origins to the middle of last century as a government/mili……続きを見る