Research 16

Dieses Buch macht deutlich, wie Big Data, Social Media und automatisierte sowie innovative Methoden das Berufsfeld der Marktforschung verändern und wie sich die Branche neu aufstellen kann. Die wich……続きを見る

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hun……続きを見る

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Marktforschung, Note: 1,7, Ostbayerische Technische Hochschule Regensburg (Fakultät Betriebswirtschaft), Veranstaltung: Marktforschung und Market……続きを見る

Dieses Buch vermittelt die Grundlagen des Konsumentenverhaltens verständlich und in klarer Sprache. Warum ist der Einkaufswagen voller als geplant? Wieso will man unbedingt das neuste Smartphone? Di……続きを見る

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Thi……続きを見る

Anyone who tries to put forward the argument that HR is rapidly declining in relevance has another think coming. HR brings the people into the people side of business. And, as with people, the chall……続きを見る

The focus of this book is to teach you how you can restructure your human resources so that you can impact your bottom line and put your company in growth mode. We may touch on some compliance matte……続きを見る

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on h……続きを見る

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes cont……続きを見る

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a v……続きを見る

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to antici……続きを見る

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, ……続きを見る

Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital ……続きを見る

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to……続きを見る

If you are looking for some new ideas for your new employee orientation program, here are 90 ideas you can use right now before your next new hire quits. With all the demands and ever changing prior……続きを見る

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utiliz……続きを見る

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experienc……続きを見る

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You……続きを見る

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to c……続きを見る

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to dig……続きを見る

El desarrollo laboral en el campo de la asesoría nos permitió observar que la Psicología y la Política tienen un área común y poco estudiado y de gran valor, porque la Psicología influye en las deci……続きを見る

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and so……続きを見る

The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communicatio……続きを見る

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mo……続きを見る

The best teachers are not outside of us – they are inside. Collaborative reflection in supervision can transform our experiences into learning. This practical book details three stances of reflectiv……続きを見る

Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of c……続きを見る

This book by Author and Speaker Sumi Mukherjee presents a captivating true story with key information; salient advice; and guidance on what workplace bullying is, how it can impact both employees an……続きを見る

Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doct……続きを見る

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement emp……続きを見る

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermos……続きを見る