Research 17

**"Explores how industry has manipulated our most deep-seated survival instincts."ーDavid Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestsel……続きを見る

Un guide pratique et accessible pour comprendre l'étude de marché Vous désirez vous lancer dans un projet d'entreprise ? Il vous faudra alors impérativement – sauf dans quelques cas exceptionnels – ……続きを見る

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to th……続きを見る

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS® Enterprise Guide software, which uses a user-f……続きを見る

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research……続きを見る

The purpose of this book is to present a comprehensive review of the latest research and development trends at the international level for modeling and optimization of the supplier selection process……続きを見る

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other cu……続きを見る

Dieses Herausgeberwerk zeigt einfach und praxisnah aktuelle Methoden und Analyseverfahren in der modernen Marktforschung auf. Nachdem in dem Herausgeberband „Markt- und Absatzprognosen“ der Fokus au……続きを見る

Are you interested in learning how to trade options? In this book, you will learn 25 options trading strategies to help maximize your profit and minimize your risk. Brand new to investing? Don’t wor……続きを見る

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment pre……続きを見る

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspecti……続きを見る

The Simple Side of Human Resource Management Managing People Should Not Be Difficult, Boring or Scary Learn to understand some of the some of the more complex aspects of human resource management in……続きを見る

What’s Your Buzz? is the second book from author, entrepreneur, and business coach Steve Beecham. Steve offers an open and honest perspective about how to generate good buzz for yourself and your bu……続きを見る

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions……続きを見る

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Custome……続きを見る

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate i……続きを見る

SKYSCRAPER TECNIQUE explica una técnica de 3 pasos donde expone el metodo para generar trafico web cualidicado de manera gratuita dando como resultado nuevos sucriptores y ventas. 続きを見る

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have b……続きを見る

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international market……続きを見る

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcome……続きを見る

A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing ……続きを見る

If you are a marketing promoter who engaged in chemistry industry, then it would be necessary for you to do SEO research of your competitors before launch a new marketing program. Here I would like ……続きを見る

Dunja Ewinger, Anabel Ternès, Juliane Koerbel und Ian Towers skizzieren zunächst die Besonderheiten der gesellschaftlichen Individualisierung. Im Weiteren beschreiben sie anhand der Generation Y und……続きを見る

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. Th……続きを見る

I have a very special treat for you. I have a good friend and a mentor of mine, Mr. Marlon Sanders, on the line. We are going to talk about something that’s really important for the longevity of you……続きを見る

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation ……続きを見る

Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popul……続きを見る

Dieses Buch bietet einen aktuellen Überblick zur mobilen Online-Forschung. Ziel ist es, sowohl die Grundlagen des neuen Forschungszweigs zu skizzieren als auch aktuelle Anwendungsfälle und Praxisbei……続きを見る

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, s……続きを見る

Dieses Buch erklärt fundiert und anschaulich, wie Unternehmen das Medium Mobile ganzheitlich in ihren Marketingmix integrieren und den Always-on-Trend bei den Kunden bestmöglich nutzen können. Denn:……続きを見る