Research 2

The Meaning of Careful addresses the pressing need to improve patient safety and cost efficiencies while at the same time nurturing staff morale & improving the patient experience. It offers a uniqu……続きを見る

'Journey to My Heart' is my collection of poems written during the course 'Creativity and Leadership' I took in the fall quarter of 2010 at Stanford University. This course taught the tools of creat……続きを見る

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it……続きを見る

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring mark……続きを見る

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is se……続きを見る

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a sol……続きを見る

Discover how to effectively research the Merch by Amazon marketplace so your t-shirt designs have the best chance of selling! As a Merch by Amazon publisher and graphic designer, I used to create te……続きを見る

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success……続きを見る

Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transfor……続きを見る

Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over r……続きを見る

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This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended gr……続きを見る

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular pressーdue in large part to the work of IDEO, a leading design firm, and it……続きを見る

Marketing has changed foreverーthis is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mar……続きを見る

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

Peopling Marketing, Organization, and Technology takes an interactionist attitude to study the organization of marketing interaction and the embedding of technology within that organization. By anal……続きを見る

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challen……続きを見る

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.”……続きを見る

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late. One of the most consequential U.S. Trade Representatives in our history, Robert Lig……続きを見る

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.”……続きを見る

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and……続きを見る

行銷只能在當下的一瞬間成功！ 努力推銷≠銷售翻倍；投放更多廣告≠獲得更多青睞 當人們專注的時間愈來愈少，你該怎麼推銷自己的產品？ 你知道嗎？當你努力向他人介紹產品時，對方的大腦早就做好決定了！ 人類95％的……続きを見る

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on e……続きを見る

Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerfulーinvoking the kind of prima……続きを見る

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and consc……続きを見る

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest researc……続きを見る

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identi……続きを見る

A San Francisco Chronicle Bestseller • An NPR Best Book of the Year The New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the worldーbrazenl……続きを見る

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace u……続きを見る

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unile……続きを見る