Research 2

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and consc……続きを見る

Move over Millennials, there’s a new kid in town. Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This gen……続きを見る

Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerfulーinvoking the kind of prima……続きを見る

Data Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton,focuses on the concepts foundational for students starting a business analytics or data science degree program. T……続きを見る

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest researc……続きを見る

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverag……続きを見る

This book discusses the feasible breakthrough of emerging economy enterprises in participating the international division of labor led by developed countries and gradually standing at the top end(s)……続きを見る

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It cover……続きを見る

如何讓商品像病毒般傳播？ 一堂傳承20年不墜的大師級行銷課， 完整解構風潮興起的背後關鍵。 21世紀的彼得．杜拉克╳**《時代》百大影響力人物** ーー葛拉威爾Malcolm Gladwellーー 解讀流行趨勢的成名經典！ // 蟬……続きを見る

你比自己想的更容易被左右！ 為何我們有時顯得盲從，有時又刻意不做別人已經在做的事？ 我們以為做決定的是自己，卻忽略了背後的「社會影響力」。 ＊ 冠軍暢銷書《瘋潮行銷》作者又一剖析人類行為的代表作 ＊****……続きを見る

The book presents contributions from Brazilian experts on the regulation of different energy sources. Focusing on describing and discussing the fundamental issues related to the legal regulation of ……続きを見る

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing ……続きを見る

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate g……続きを見る

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson……続きを見る

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collec……続きを見る

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommu……続きを見る

SEO or Search Engine Optimization can be really difficult to understand for novices and experts alike. It is made much easier when using the Wordpress platform content management system and in this ……続きを見る

Managerial Agency describes the science of psychological influence and its use in leadership. Combining psychological, and sociological with leadership literatures, Managerial Agency provides a mode……続きを見る

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and ins……続きを見る

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring c……続きを見る

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identi……続きを見る

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based ……続きを見る

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries,……続きを見る

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how you……続きを見る

Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More. From this book you will learn how to: Rank a website high……続きを見る

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a sol……続きを見る

Do you want to spend less money on advertising to reach more of the right people? No matter what business you're in, your target audience is on Facebook. There are 1.8 billion monthly users who you ……続きを見る

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring mark……続きを見る

Dieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergange……続きを見る