Rhetoric 2

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspecti……続きを見る

Schreibblockaden hatten wir alle schon mal. In der Schule, an der Uni, als Hobby- oder Berufsschreiber. Gerade wenn es gut werden soll, passiert es: Plötzlich geht es nicht weiter und nichts ergibt ……続きを見る

Examining what is involved in learning to write for academic purposes from a variety of perspectives, this book focuses in particular on issues related to academic writing instruction in diverse con……続きを見る

In Speaking Hatefully, David Boromisza-Habashi focuses on the use of the term “hate speech” as a window on the cultural logic of political and moral struggle in public deliberation. This empirical s……続きを見る

Barred from political engagement and legal advocacy, the second sophists composed and performed epideictic works for audiences across the Mediterranean world during the early centuries of the Common……続きを見る

Learning to Rival tells the inside story of college and high school writers learning to "rival"--to actively seek rival hypotheses and negotiate alternative perspectives on charged questions. It sho……続きを見る

Over the past century, the explosive growth of scientific, technical, and cultural disciplines has profoundly affected our daily lives. However, processes of enculturation in sites such as graduate ……続きを見る

Through the analysis of over seventy films and thirty television series, ranging from Shortbus, Sweet Home Alabama, and Poseidon to Noah’s Arc, Brothers & Sisters, and Dawson’s Creek, Goltz examines……続きを見る

For the first time, the major theoretical and pedagogical approaches to genre and related issues of social construction are presented in a single volume, providing an overview of the state of the ar……続きを見る

A broadly interdisciplinary study of the pervasive secrecy in America cultural, political, and religious discourse. The occult has traditionally been understood as the study of secrets of the practi……続きを見る

Social Justice and Communication Scholarship explores the role of communication in framing and contributing to issues of social justice. This collection, a first on the subject of communication and ……続きを見る

No one can resist a love letter Love letters are largely a lost and forgotten art. Not long ago suitors used the written word to work magic, and people were swept off their feet by a sweet, sincere ……続きを見る

Rhetoric, the Polis, and the Global Village represents current thought on the role of rhetoric in various disciplines, and includes such diverse topics as race, technology, and religion, demonstrati……続きを見る

Conceived as the successor to Gregg and Steinberg's Cognitive Processes in Writing, this book takes a multidisciplinary approach to writing research. The authors describe their current thinking and ……続きを見る

Discover the revolutionary writing practice that can transform your life! In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a ……続きを見る

This collection presents theoretical, critical, applied, and pedagogical questions and cases of publics and public spheres, examining these contexts as sources and sites of civic engagement. Reflect……続きを見る

The authors of this book, both experienced teachers, examine the controversy surrounding two popular methods for teaching writing -- the "process" approach and its offspring, Writing Across the Curr……続きを見る

In this volume, methodological, cultural, technological, and political boundaries felt by writers are analyzed, translated, and challenged in a way that will appeal to researchers, theorists, gradua……続きを見る

To read of Elizabeth I addressing her troops before the Spanish Armada, or Martin Luther-King urging the American population for racial equality is to understand the tremendous power of language to ……続きを見る

In this volume, rhetoricians, literacy scholars, and humanists have come together to examine the complex discursive constructions of sustainability. Touching on topics including conservation efforts……続きを見る

Historians of rhetoric have long worked to recover women's education in reading and writing, but have only recently begun to explore women's speaking practices, from the parlor to the platform to th……続きを見る

In many fictional narratives, the progression of the plot exists in tension with a very different and powerful dynamic that runs, at a hidden and deeper level, throughout the text. In this volume, D……続きを見る

This second edition of Jay David Bolter's classic text expands on the objectives of the original volume, illustrating the relationship of print to new media, and examining how hypertext and other fo……続きを見る

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-busi……続きを見る

Cicero placed a high value on the importance of mastering the skill of rhetoric, which is the art of using language as a means to persuade. Such a skill was important especially in the practice of l……続きを見る

This collection was designed for optimal navigation on eReaders and other electronic devices. This collection offers lower price, the convenience of a one-time download, and it reduces the clutter i……続きを見る

First published in 1987, the Dictionary of Jargon expands on its predecessor Newspeak (Routledge Revivals, 2014) as an authoritative reference guide to specialist occupational slang, or jargon. Cont……続きを見る

To a degree unknown in practically any other discipline, the pedagogical space afforded composition is the institutional engine that makes possible all other theoretical and research efforts in the ……続きを見る

Worlds Apart: Acting and Writing in Academic and Workplace Contexts offers a unique examination of writing as it is applied and used in academic and workplace settings. Based on a 7-year multi-site ……続きを見る

First Published in 1987. Part of a series on the psychology of education and instruction, this volume marks a highpoint in the development on writing from a cognitive perspective. It significantly e……続きを見る