Rhetoric 3

Employing the trope of architecture, Jane Sutton envisions the relationship between women and rhetoric as a house: a structure erected in ancient Greece by men that, historically, has made room for ……続きを見る

In this book Adam Banks uses the concept of the Digital Divide as a metonym for America's larger racial divide, in an attempt to figure out what meaningful access for African Americans to technologi……続きを見る

Breast or Bottle? is the first scholarly examination of the shift in breastfeeding recommendations occurring over the last half century. Through a close analysis of scientific and medical controvers……続きを見る

The first full-length account integrating both the cognitive and sociological aspects of reading and writing in the academy, this unique volume covers educational research on reading and writing, rh……続きを見る

Academic and practitioner journals in fields from electronics to business to language studies, as well as the popular press, have for over a decade been proclaiming the arrival of the "computer revo……続きを見る

Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words……続きを見る

Since the cultural conflicts over the Vietnam War and civil rights protests, poets and poetry have consistently raised questions surrounding public address, social relations, friction between global……続きを見る

Understanding how rhetoric, and environmental rhetoric in particular, informs and is informed by local and global ecologies contributes to our conversations about sustainability and resilience ー th……続きを見る

It has become increasingly difficult to ignore the ways that the centrality of new media and technologies ー from the global networking of information systems and social media to new possibilities f……続きを見る

At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince ……続きを見る

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful eff……続きを見る

This edited collection offers a broad consideration of contemporary rhetorical scholarship, tied to political, ethical, and spiritual themes. Originating from the 2004 conference of the Rhetoric Soc……続きを見る

An exploration of the role of language arts in forming and expressing wisdom from Homer to Aristotle In Listening to the Logos, Christopher Lyle Johnstone provides an unprecedented comprehensive acc……続きを見る

While legal scholars, psychologists, and political scientists commonly voice their skepticism over the influence oral arguments have on the Court’s voting pattern, this book offers a contrarian posi……続きを見る

Writing is not like chemical engineering. The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical str……続きを見る

In Managing Vulnerability, Richard C. Marback analyzes the tension surrounding the transition from apartheid to democracy in South Africa through a rhetorical lens. Marback studies the heart of Sout……続きを見る

The theory of contrastive rhetoric was first put forth by Robert Kaplan in the mid 1960s to explain the differences in writing and discourse between students who were native speakers of English and ……続きを見る

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and……続きを見る

This volume presents a representative cross-section of the more than 200 papers presented at the 1994 conference of the Rhetoric Society of America. The contributors reflect multi- and inter-discipl……続きを見る

This volume offers a multifaceted investigation of intersections among visual and memorial forms in modern art, politics, and society. The question of the relationships among images and memory is pa……続きを見る

When writing a dissertation or thesis, it is essential to produce a work that is well-structured and well-presented. Giving clear examples throughout, this book offers all the practical advice that ……続きを見る

Examines the barbershop as a rhetorical site in African American culture across genres, including fiction, film, poetry, and theater. 続きを見る

Prisoners of Conscience continues the work begun by Gerard A. Hauser in Vernacular Voices: The Rhetoric of Publics and Public Spheres, winner of the National Communication Association's Hochmuth Nic……続きを見る

In A City of Marble, Kathleen Lamp argues that classical rhetorical theory shaped the Augustan cultural campaigns and that in turn the Augustan cultural campaigns functioned rhetorically to help Aug……続きを見る

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the……続きを見る

It’s not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician’s career. Yet very little……続きを見る

In recent years political, religious, and scientific communities have engaged in an ethical debate regarding the development of and research on embryonic stem cells. Does the manipulation of embryon……続きを見る

This distinctive monograph examines the dynamic rhetorical processes by which scientists shape, negotiate, and position their work within an interdisciplinary community. Author Ann M. Blakeslee stud……続きを見る

John Arthos discovers and promotes an organic reciprocity between rhetoric as a humanist practice and hermeneutics as a theoretical comportment. Although these two traditions have a long and rewardi……続きを見る

This highly original and innovative analysis focuses on the morphosyntax of dialects comprising Italy, Corsica and the Italian and Romansch-speaking areas of Switzerland. The empirical base used in ……続きを見る