Rhetoric 3

In many fictional narratives, the progression of the plot exists in tension with a very different and powerful dynamic that runs, at a hidden and deeper level, throughout the text. In this volume, D……続きを見る

Rhetoric is the art of speech and persuasion, the study of argument and, in Classical times, an essential component in the education of the citizen. For rhetoricians, politics is a skill to be perfo……続きを見る

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-busi……続きを見る

Considering Pragma-Dialectics honors the monumental contributions of one of the foremost international figures in current argumentation scholarship: Frans van Eemeren. The volume presents the resear……続きを見る

Cicero placed a high value on the importance of mastering the skill of rhetoric, which is the art of using language as a means to persuade. Such a skill was important especially in the practice of l……続きを見る

This collection was designed for optimal navigation on eReaders and other electronic devices. This collection offers lower price, the convenience of a one-time download, and it reduces the clutter i……続きを見る

First published in 1987, the Dictionary of Jargon expands on its predecessor Newspeak (Routledge Revivals, 2014) as an authoritative reference guide to specialist occupational slang, or jargon. Cont……続きを見る

Employing the trope of architecture, Jane Sutton envisions the relationship between women and rhetoric as a house: a structure erected in ancient Greece by men that, historically, has made room for ……続きを見る

In Relevance in Argumentation, author Douglas Walton presents a new method for critically evaluating arguments for relevance. This method enables a critic to judge whether a move can be said to be r……続きを見る

In this book Adam Banks uses the concept of the Digital Divide as a metonym for America's larger racial divide, in an attempt to figure out what meaningful access for African Americans to technologi……続きを見る

An interdisciplinary examination of the changing rhetoric of infant-feeding discourse Breast or Bottle? is the first scholarly examination of the shift in breastfeeding recommendations occurring ove……続きを見る

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (cons……続きを見る

Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words……続きを見る

Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4 Since the cultural conflicts over the Vietnam War and civil rights protests, poets and poetry have consistently raised questions sur……続きを見る

Understanding how rhetoric, and environmental rhetoric in particular, informs and is informed by local and global ecologies contributes to our conversations about sustainability and resilience ー th……続きを見る

It has become increasingly difficult to ignore the ways that the centrality of new media and technologies ー from the global networking of information systems and social media to new possibilities f……続きを見る

At the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince ……続きを見る

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful eff……続きを見る

This edited collection offers a broad consideration of contemporary rhetorical scholarship, tied to political, ethical, and spiritual themes. Originating from the 2004 conference of the Rhetoric Soc……続きを見る

An exploration of the role of language arts in forming and expressing wisdom from Homer to Aristotle In Listening to the Logos, Christopher Lyle Johnstone provides an unprecedented comprehensive acc……続きを見る

While legal scholars, psychologists, and political scientists commonly voice their skepticism over the influence oral arguments have on the Court’s voting pattern, this book offers a contrarian posi……続きを見る

Writing is not like chemical engineering. The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical str……続きを見る

A detailed account of the struggle to cultivate connectedness out of the divisiveness of apartheid In Managing Vulnerability, Richard C. Marback analyzes the tension surrounding the transition from ……続きを見る

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and……続きを見る

A sustained and rigorous consideration of the intersections of memory, place, and rhetoric Though we live in a time when memory seems to be losing its hold on communities, memory remains central to ……続きを見る

Communication has often been understood as a realm of immaterial, insubstantial phenomenaーimages, messages, thoughts, languages, cultures, and ideologiesーmediating our embodied experience of the c……続きを見る

This volume presents a representative cross-section of the more than 200 papers presented at the 1994 conference of the Rhetoric Society of America. The contributors reflect multi- and inter-discipl……続きを見る

This volume offers a multifaceted investigation of intersections among visual and memorial forms in modern art, politics, and society. The question of the relationships among images and memory is pa……続きを見る

Examines the barbershop as a rhetorical site in African American culture across genres, including fiction, film, poetry, and theater. In Keepin' It Hushed: The Barbershop and African American Hush H……続きを見る

An examination of the discourse of political prisoners as a form of vernacular rhetoric Prisoners of Conscience continues the work begun by Gerard A. Hauser in Vernacular Voices: The Rhetoric of Pub……続きを見る