著者：Julia Puaschunder
出版社： Springer International Publishing
発売日： 2022年11月22日
This book explores human decision-making heuristics. The monograph studies how nudging and winking can help citizens to make rational choices and governments to create choice architectures that aid ……続きを見る
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents……続きを見る
Dieses Buch untersucht menschliche Entscheidungsfindung und erklärt wie die Verhaltenswissenschaft Menschen helfen kann, rationalere Entscheidungen zu treffen. Moderne ökonomische Erkenntnisse werde……続きを見る
著者：Julia Puaschunder
出版社： Springer International Publishing
発売日： 2020年11月20日
This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcome……続きを見る
