Consumer Behaviour 1

The foundational and wildly popular go-to resource for the science of influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research……続きを見る

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

分心，是想要逃離正在做的事。 鎖定觸發行為的動機， 拔除分心源頭、打造高績效空間， 用10％時間的專注，換取90％時間的悠哉。 ◎亞馬遜商業領導類年度最佳書籍TOP 20 ◎亞馬遜 ★★★★★ Top 1暢銷書 ◎《原子習慣》、……続きを見る

This book delves into the more than ever need of good CRM system, which works along side AI and not against it. 続きを見る

Vocabulary for Sustainable Consumption and Lifestyles: a Language for our Common Future curates a shared vocabulary of concepts that enables a society-wide conversation about sustainable consumption……続きを見る

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational "A marvelous book… thought provoking and highly entertaini……続きを見る

Uplevel your marketing in the age of AI – without losing your voice, diluting your brand, or sacrificing your soul. What if the biggest threat to your marketing isn’t AI – but the slow erosion of yo……続きを見る

Economic growth is a constant mantra of politicians, economists and the media. Few understand what it is, but they love and follow it blindly. The reality is that since the global financial crisis, ……続きを見る

一出手便是經典！ ｜傳奇暢銷書《影響力》作者羅伯特．席爾迪尼博士｜ ーーーー最新「說服」科學研究ーーーー ◤有效的說服方式，祕訣不在於訊息本身， 而在於訊息傳達之前的關鍵時刻。◢ 「鋪梗力」能讓你的目標群……続きを見る

This book introduces readers to “cognitive economics,” a rapidly emerging interdisciplinary science built on economic, psychological, and data scientific foundations. Throughout the book, economist ……続きを見る

The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday. Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Wheth……続きを見る

Vous cherchez à augmenter le chiffre d’affaires de votre boutique physique ou de votre business local ? Découvrez des méthodes simples, concrètes et efficaces pour attirer plus de clients, vendre da……続きを見る

**"Online reviews are, quite simply, the greatest thing to ever happen to small businesses." An Easy and Proven Guide to Scaling Your Profits.** Grow Your Business With 5-Star Reviews has been writt……続きを見る

Das vorliegende Open-Access-Buch gibt einen Überblick über die Entwicklung der Neuroökonomie und ihre Fragestellungen. Die Neuroökonomie ist ein noch relativ junger Wissenschaftszweig, in dem kognit……続きを見る

Plastic pollution is one of the biggest challenges of the twenty-first century that requires innovative and varied solutions. Focusing on sub-Saharan Africa, this book brings together interdisciplin……続きを見る

This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapte……続きを見る

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer ……続きを見る

A short, rigorous introduction to intermediate microeconomic theory that offers worked-out examples, tools for solving exercises, and algebra support. This book takes a concise, example-filled appro……続きを見る

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post). Most of the truly wealthy in the United States do……続きを見る

最經典的行為經濟學鉅作，増量50％全新內容 諾貝爾經濟學獎得主 理查．塞勒╳《雜訊》共同作者 凱斯．桑思坦 ★全球暢銷逾200萬本 ★兩位作者親自修訂全書，新増新冠疫情、智慧揭露、淤泥效應、內容篩選等主題 ★《紐……続きを見る

This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of techno……続きを見る

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る

我們正處在人類有史以來最「孤獨」的時代。 正面對決衝擊全球的「疏離浪潮」，首部全方位解析「孤獨危機」的趨勢觀察大作！ 全球公認的天才型策略顧問 諾瑞娜．赫茲 世界經濟論壇選為「未來領袖」 CNN：「能夠影響……続きを見る

「我用本書將經濟學從學者的象牙塔帶進你家客廳。」──李斯特 沒搞懂誘因之前，別靠直覺做決策！ 善用現場實驗經濟學，精準決斷事物的因果脈絡。 金錢不是萬能，但它究竟何所能？又何所不能？ 想要別人甘心掏錢捐款……続きを見る

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven worldーan excellent primer on experimental and behavioral economics Have you logged into Faceb……続きを見る

**The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot ne……続きを見る

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" 続きを見る

Living standards in the UK and US are in danger of falling. A decline in growth due to poor productivity and an unfavourable change in demography has weakened the stand of liberal democracy, and vot……続きを見る

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria ent……続きを見る

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary ob……続きを見る