Consumer Behaviour 1

最經典的行為經濟學鉅作，増量50％全新內容 諾貝爾經濟學獎得主 理查．塞勒╳《雜訊》共同作者 凱斯．桑思坦 ★全球暢銷逾200萬本 ★兩位作者親自修訂全書，新増新冠疫情、智慧揭露、淤泥效應、內容篩選等主題 ★《紐……続きを見る

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mu……続きを見る

The foundational and wildly popular go-to resource for influence and persuasionーa renowned international bestseller, with over 5 million copies soldーnow revised adding: new research, new insights,……続きを見る

The New York Times–bestselling coauthor of Nudge reveals the appealーand the dangerーof conformity: “Fascinating and surprising revelations.” ーGQ We live in an era of tribalism, polarization, and i……続きを見る

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational “A marvelous book that is both thought provoking and highl……続きを見る

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, e……続きを見る

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven worldーan excellent primer on experimental and behavioral economics Have you logged into Faceb……続きを見る

Désirez-vous développer votre CA pour votre boutique physique ? Envie de tester le pouvoir surprenant des tunnels de vente ? Vous voyez vos prospects, vous passez sous le nez toute la journée et vou……続きを見る

This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended gr……続きを見る

**"Online reviews are, quite simply, the greatest thing to ever happen to small businesses." An Easy and Proven Guide to Scaling Your Profits.** Grow Your Business With 5-Star Reviews has been writt……続きを見る

This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapte……続きを見る

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish……続きを見る

Das vorliegende Open-Access-Buch gibt einen Überblick über die Entwicklung der Neuroökonomie und ihre Fragestellungen. Die Neuroökonomie ist ein noch relativ junger Wissenschaftszweig, in dem kognit……続きを見る

***2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in* Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according ……続きを見る

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize the……続きを見る

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" 続きを見る

This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of techno……続きを見る

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary ob……続きを見る

There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packag……続きを見る

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisionsーboth big and sm……続きを見る

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer……続きを見る

Estos escritos, o Anotaciones como se denominan aquí, fueron llegadas a la cabeza del autor duranante el año 2002, y escritas a manera de diario. Después de tomar anécdotas vividas en algunos de sus……続きを見る

"Revelatory, terrifying, but, ultimately, hopeful." -Elizabeth Kolbert, Pulitzer Prize-winning author of THE SIXTH EXTINCTION From the author of Junkyard Planet, a journey into the surprising afterl……続きを見る

Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging is……続きを見る

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle……続きを見る

¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo? La compra de una cámara d……続きを見る

Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably Irrational Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent ……続きを見る

Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business. In fact, as Christians we are held to higher standards and hamstrung in ways that our secular ……続きを見る

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasi……続きを見る

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world Incentives send p……続きを見る