Consumer Behaviour 7

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work ……続きを見る

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mou……続きを見る

**PULITZER PRIZE WINNER • No book before this one has rendered the story of cigarettesーmankind's most common self-destructive instrument and its most profitable consumer productーwith such sweep an……続きを見る

The iTunes audio book Number 2 Bestseller is finally available in text. Darren Kelly takes you inside the mind of your customer to show you how they buy, based on a range of emotions and lesser logi……続きを見る

Do you hate sales and marketing? If you're an artist or author, usually the answer is a resounding "Yes!" But, without marketing, how do you get the word out about your work? That's where Social Med……続きを見る

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student i……続きを見る

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in……続きを見る

Would you like to be free from financial worries, rest at night knowing your bills are paid, and have peace of mind when it comes to money matters? Then you need Zero Debt – a 30-day action plan to ……続きを見る

“Negotiate Anything!” is the culmination of a 30 year longitudinal study of customer service -- a first. It is authored by a husband and wife team. It has two audiences. For consumers, it presents s……続きを見る

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media.……続きを見る

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convi……続きを見る

Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaini……続きを見る

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consu……続きを見る

If difficult, angry, hostile, manipulative and problematic customers are your problem, here's the solution. Quickly, answer these questions to see if this book is for you: * Do you deal with angry, ……続きを見る

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "l……続きを見る

A journalist travels the world to trace the origins of our clothes When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that……続きを見る

The Power of Influence and How It Affects People This book covers several topics including: Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Cha……続きを見る

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the autho……続きを見る

Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illust……続きを見る

In the last decade, behavioral economics, borrowing from psychology and sociology to explain decisions inconsistent with traditional economics, has revolutionized the way economists view the world. ……続きを見る

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the chara……続きを見る

Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a n……続きを見る

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The princ……続きを見る

U.S. seniors are subject to financial abuse by “target of opportunity” abuses, abuses by financial salespersons without scruples and by professional criminals and con artists. Target of opportunity ……続きを見る

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products ……続きを見る

This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8.……続きを見る

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embod……続きを見る

House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing ……続きを見る

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing cus……続きを見る

If you are underwater on a mortgage or up the creek with your credit card company consumer advocate G. B. Taken can help you. Before you mail in the keys and walk out on your mortgage, consider a de……続きを見る