Consumer Behaviour 2

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world Incentives send p……続きを見る

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasi……続きを見る

'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel Gilbert How ownership came to own us - and what we can do about it Our love affair with……続きを見る

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--th……続きを見る

全球最受推崇創新大師 克里斯汀生最後代表作： 越絕望的地方，越有潛力！ 用反直覺的方法發現數據看不到的全新客群， 在意想不到的地方創造新成長市場，向上流動！ 「每種創新對於維持經濟活力都很重要，但是有一……続きを見る

Society and Economyーa work of exceptional ambition by the founder of modern economic sociologyーis the first full account of Mark Granovetter’s ideas about the diverse ways in which society and eco……続きを見る

*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why ……続きを見る

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and……続きを見る

This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such……続きを見る

good design company 負責人 熊本熊、ANA、UNIQLO日本創意品牌總監 ──────水野學────── 毫無保留，全面公開！ 打造暢銷品牌的成功祕訣 ╳ 提升工作價值的美學思考 日本設計天王ーー水野學，曾榮獲世界三大廣告獎「T……続きを見る

The "public sphere" is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for r……続きを見る

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. 続きを見る

From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic eventsーand why financial panics can spread like ……続きを見る

「工作要先好玩，我們才能替別人創造出有趣的設計；生活要充滿樂趣，我們才能一直保持孩童的創造力與好奇心，去探索這個世界上還沒被發現的人、事、物。」──陳威帆 風靡全球的設計魔法首次公開！ 還記得上一個讓你……続きを見る

Handbook of the Shapley Value contains 24 chapters and a foreword written by Alvin E. Roth, who was awarded the Nobel Memorial Prize in Economic Sciences jointly with Lloyd Shapley in 2012. The purp……続きを見る

Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of ene……続きを見る

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million? Int……続きを見る

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cu……続きを見る

Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact ……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

Over the past 50 years, women have assumed an increasingly important role as consumers making purchasing choices for their households. We can understand that they are the main buyers of groceries an……続きを見る

A comprehensive collection by Professor Cary Cooper and his colleagues in the field of workplace stress and wellbeing, which draws on research in a number of areas including stress-strain relationsh……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Techno……続きを見る

學習Google首席行銷策略， 用數據讓消費者自動買單！ 掌握20％最有價值的顧客， 就能創造80％的獲利。 線上交易的另一端，永遠是一個真實的人。 以往，點擊＋購買＝成功； 如今，透過「對話的人性鏡頭」才能贏得顧……続きを見る

The Times and Financial Times Book of the Year A revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow ___ Meet t……続きを見る

The volume offers an exploration of methods for analysis of emotion in negotiation, such as cognitive modeling, discourse analysis, all testing, subsequent multidimensional scaling, impression ratin……続きを見る

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS 'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times 'You'll l……続きを見る

☆《華爾街日報》、英國《金融時報》、《財星》、《富比士》、《公司雜誌》專文報導推薦 當代最有影響力的創新大師克里斯汀生最新著作 揭開破壞性創新未解決的關鍵：商機在哪裡？該如何創新？ **顧客想要的不是你的……続きを見る

後Covid-19的經濟發展必然趨勢──共享的新世代消費模式 利他．分享．在地化，我們已進入第四消費社會 《下流社會》作者三浦展提出「第四消費社會」，倡議「共享經濟」 ◤21世紀大趨勢──簡樸生活、與人共享，追求人生……続きを見る