Consumer Behaviour 6

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks st……続きを見る

The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different……続きを見る

How popular companies like Apple and Trader Joe’s project a hip, progressive imageーand whether we should believe them Consumers are told that when they put on an American Apparel t-shirt, leggings,……続きを見る

This book is designed to help you navigate through a customer service phone call, increasing your chances of a satisfactory resolution and saving time in doing so. This book covers various types of ……続きを見る

According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragm……続きを見る

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything fro……続きを見る

Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its ……続きを見る

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.……続きを見る

Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees ……続きを見る

Причина, по которой эта книга была написана был не учить о поле маркетинга, но напомнить вам с основами, вы возможно уже узнали и приобрела на протяжении многих лет. Основы, которые дремлющую внутри……続きを見る

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In this book, Laird traces the bargain – that touchstone of American culture – from its humble dollar-store origins to its recent role as global juggernaut. Along the way, he discovers that much of ……続きを見る

Find out why: - It’s wrong to blame Wall Street bankers for the global financial crisis. - The rhino-horn trade should be legalised. - Exempting anything from VAT is a bad idea, even for the poor. -……続きを見る

We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be ther……続きを見る

Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representa……続きを見る

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer……続きを見る

The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discret……続きを見る

Much of our understanding of human thinking is based on probabilistic models. This innovative book by Jerome R. Busemeyer and Peter D. Bruza argues that, actually, the underlying mathematical struct……続きを見る

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyo……続きを見る

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to tra……続きを見る

Few events have posed as many challenges for retirement and retirement policy as the crisis of the late 2000s. At the end of the last decade, the United States experienced the Great Recessionーa com……続きを見る

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. An……続きを見る

The Housing Market: A Survey This is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour.……続きを見る

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theori……続きを見る

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media,……続きを見る

The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are ……続きを見る

This book will take you throught the steps you need to save upto 50% on your Car Insurance. I saved over 〓1000, how much will you save? 続きを見る

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its ve……続きを見る

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media land……続きを見る

This book explains why moral beliefs can and likely do play an important role in the development and operation of market economies. It provides new arguments for why it is important that people genu……続きを見る