Consumer Behaviour 6

As one of the first texts to take a behavioral approach to macroeconomic expectations, this book introduces a new way of doing economics. Rötheli uses cognitive psychology in a bottom-up method of m……続きを見る

「我用本書將經濟學從學者的象牙塔帶進你家客廳。」──李斯特 沒搞懂誘因之前，別靠直覺做決策！ 善用現場實驗經濟學，精準決斷事物的因果脈絡。 金錢不是萬能，但它究竟何所能？又何所不能？ 想要別人甘心掏錢捐款……続きを見る

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how you……続きを見る

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."ーJackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorl……続きを見る

The 1986 article by Sanford J. Grossman and Oliver D. Hart titled "A Theory of Vertical and Lateral Integration" has provided a framework for understanding how firm boundaries are defined and how th……続きを見る

In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer cultureーand the commodification of childhood itselfーby looking at the rise, growth, and segmentation ……続きを見る

Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love m……続きを見る

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 elec……続きを見る

消費者的需求從未消失，只是重新分配。 先滿足顧客消費價值鏈中的一個環節，就能用需求驅動新商機！ 全球精品龍頭LVMH旗下美妝通路絲芙蘭Sephora流失顧客，竟是被提供化妝保養品郵寄試用包的小公司Birchbox搶走的……続きを見る

Can you really start from nothing and become truly secure financially? What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? W……続きを見る

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks st……続きを見る

The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different……続きを見る

How popular companies like Apple and Trader Joe’s project a hip, progressive imageーand whether we should believe them Consumers are told that when they put on an American Apparel t-shirt, leggings,……続きを見る

This book is designed to help you navigate through a customer service phone call, increasing your chances of a satisfactory resolution and saving time in doing so. This book covers various types of ……続きを見る

According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragm……続きを見る

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything fro……続きを見る

Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its ……続きを見る

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.……続きを見る

Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees ……続きを見る

Причина, по которой эта книга была написана был не учить о поле маркетинга, но напомнить вам с основами, вы возможно уже узнали и приобрела на протяжении многих лет. Основы, которые дремлющую внутри……続きを見る

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In this book, Laird traces the bargain – that touchstone of American culture – from its humble dollar-store origins to its recent role as global juggernaut. Along the way, he discovers that much of ……続きを見る

Find out why: - It’s wrong to blame Wall Street bankers for the global financial crisis. - The rhino-horn trade should be legalised. - Exempting anything from VAT is a bad idea, even for the poor. -……続きを見る

We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be ther……続きを見る

Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representa……続きを見る

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer……続きを見る

The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discret……続きを見る

In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyo……続きを見る

"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to tra……続きを見る

Few events have posed as many challenges for retirement and retirement policy as the crisis of the late 2000s. At the end of the last decade, the United States experienced the Great Recessionーa com……続きを見る