Consumer Behaviour 6

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, ……続きを見る

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It cover……続きを見る

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conc……続きを見る

Use Adobe Analytics as a marketer ーnot a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe A……続きを見る

An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields. Bioethicists have long argued for rational pe……続きを見る

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results……続きを見る

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools trea……続きを見る

This is the third volume in a new, definitive, six-volume edition of the works of Joseph Stiglitz, one of today's most distinguished and controversial economists. Stiglitz was awarded the Nobel Priz……続きを見る

Fish travel in schools, birds migrate in flocks, honeybees swarm, and ants build trails. How and why do these collective behaviors occur? Exploring how coordinated group patterns emerge from individ……続きを見る

手機上癮不是你沒定力， 而是你沒看穿設計者的陰謀！ 　　在智能社會裡，「行為上癮」是我們自投羅網也是受人蓄意設計， 　　我們喪失的不只是時間、生活品質，更是人與人之間的連結。 　　這是一本以心理學切入的……続きを見る

The Community of Advantage asks how economists should do normative analysis. Normative analysis in economics has usually aimed at satisfying individuals' preferences. Its conclusions have supported ……続きを見る

The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently gener……続きを見る

Choice is a key concept of our time. It is a foundational mechanism for every legal order in societies that are, politically, constituted as democracies and, economically, built on the market mechan……続きを見る

Can you really start from nothing and become truly secure financially? What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? W……続きを見る

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management s……続きを見る

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks st……続きを見る

The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different……続きを見る

How popular companies like Apple and Trader Joe’s project a hip, progressive imageーand whether we should believe them Consumers are told that when they put on an American Apparel t-shirt, leggings,……続きを見る

This book is designed to help you navigate through a customer service phone call, increasing your chances of a satisfactory resolution and saving time in doing so. This book covers various types of ……続きを見る

According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragm……続きを見る

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything fro……続きを見る

Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its ……続きを見る

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.……続きを見る

Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees ……続きを見る

Причина, по которой эта книга была написана был не учить о поле маркетинга, но напомнить вам с основами, вы возможно уже узнали и приобрела на протяжении многих лет. Основы, которые дремлющую внутри……続きを見る

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Find out why: - It’s wrong to blame Wall Street bankers for the global financial crisis. - The rhino-horn trade should be legalised. - Exempting anything from VAT is a bad idea, even for the poor. -……続きを見る

We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be ther……続きを見る

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and……続きを見る

Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representa……続きを見る