Consumer Behaviour 3

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unile……続きを見る

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, econom……続きを見る

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and……続きを見る

前奧美廣告創意總監十數年的經驗之書 文案的作用不只是賣商品， 而是幫助甲方解決問題，獲得更多收入！ 成功的文案除了來自於文字技巧和創意靈感光輝罩頂，更需要讓客戶理解你的明白！ 因為文案不是一場自high，文……続きを見る

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahe……続きを見る

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and consc……続きを見る

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: th……続きを見る

Move over Millennials, there’s a new kid in town. Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This gen……続きを見る

我們正處在人類有史以來最「孤獨」的時代。 正面對決衝擊全球的「疏離浪潮」，首部全方位解析「孤獨危機」的趨勢觀察大作！ 全球公認的天才型策略顧問 諾瑞娜．赫茲 世界經濟論壇選為「未來領袖」 CNN：「能夠影響……続きを見る

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria ent……続きを見る

The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently gener……続きを見る

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blog……続きを見る

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promi……続きを見る

“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible” “A……続きを見る

★《從零開始讀懂》系列原著書籍累印51萬冊！ ★日本亞馬遜網路書店暢銷書 廣度與深度兼具的消費者行為初讀本 最小可覺差、操作制約、懷舊心理、涉入程度、多屬性態度模型、認知失調、滿意度、生活型態、身分認同、……続きを見る

How do applications affect behavior? Experimental Economics Volume II seeks to answer these questions by examining the auction mechanism, imperfect competition and incentives to understand financial……続きを見る

Choice is a key concept of our time. It is a foundational mechanism for every legal order in societies that are, politically, constituted as democracies and, economically, built on the market mechan……続きを見る

Theodor Adorno and Max Horkheimer wrote the central text of "critical theory", Dialectic of Enlightenment, a measured critique of the Enlightenment reason that, they argued, had resulted in fascism ……続きを見る

The book that redefines economics for a world in crisis. Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see that our economic system……続きを見る

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, ……続きを見る

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile……続きを見る

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.** Today we think statistics ar……続きを見る

What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, a……続きを見る

'A definitive guide for a generation navigating the murky waters of modern love' Esther Perel 'A "must read" for hopeless and hopeful romantics alike' Daniel Gilbert A funny and practical guide to h……続きを見る

12 Nobel Laureates take readers on a tour of some of the everyday issues that can be explored using basic economic principles. Topics include how economic tools can be used to rebuild nations in the……続きを見る

Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they are hit by new developments, shifting consumer behavior or ……続きを見る

如何讓商品像病毒般傳播？ 一堂傳承20年不墜的大師級行銷課， 完整解構風潮興起的背後關鍵。 21世紀的彼得．杜拉克╳**《時代》百大影響力人物** ーー葛拉威爾Malcolm Gladwellーー 解讀流行趨勢的成名經典！ // 蟬……続きを見る

Fish travel in schools, birds migrate in flocks, honeybees swarm, and ants build trails. How and why do these collective behaviors occur? Exploring how coordinated group patterns emerge from individ……続きを見る

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst e……続きを見る

你比自己想的更容易被左右！ 為何我們有時顯得盲從，有時又刻意不做別人已經在做的事？ 我們以為做決定的是自己，卻忽略了背後的「社會影響力」。 ＊ 冠軍暢銷書《瘋潮行銷》作者又一剖析人類行為的代表作 ＊****……続きを見る