Consumer Behaviour 8

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has dec……続きを見る

The manuscript reviews some key ideas about artificial intelligence, and relates them to economics. These include its relation to robotics, and the concepts of synthetic emotions, consciousness, and……続きを見る

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differenc……続きを見る

The Greedy Hand is an illuminating examination of the culture of tax and a persuasive call for reform, written by one of the nation's leading policy makers, Amity Shlaes of The Wall Street Journal. ……続きを見る

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end appr……続きを見る

Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of infor……続きを見る

With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows read……続きを見る

As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel r……続きを見る

Why did VHS, an inferior video recording technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, w……続きを見る

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thin……続きを見る

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an ……続きを見る

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and……続きを見る

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive ……続きを見る

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent ……続きを見る

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling……続きを見る

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recen……続きを見る

Whether you want to buy a television or a car, provide a service, file a consumer complaint or return an item to a seller, you need to know your rights under the new Consumer Protection Act … The CP……続きを見る

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to ……続きを見る

Faced with climate change, many counsel "going green," encouraging us to buy organic food or a "clean" car, for example. But can we rely on consumerism to provide a solution to the very problems it ……続きを見る

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the ……続きを見る

How our stone-age brains made modern society, and why it matters for relationships between men and women As countless love songs, movies, and self-help books attest, men and women have long sought d……続きを見る

Revealing the human side of economic life Over the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relationships. T……続きを見る

Most theories of elections assume that voters and political actors are fully rational. While these formulations produce many insights, they also generate anomalies--most famously, about turnout. The……続きを見る

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U……続きを見る

James R.C. Smith, an established Social Media Manager gives a quick run-down on how to use Social Media for business, as well as how to deal with Social Networking to find a job, talk to your audien……続きを見る

Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food. What is it about the British and food? We just don’t get it, do……続きを見る

Economists warn that policies to level the economic playing field come with a hefty price tag. But this so-called 'equality-efficiency trade-off' has proven difficult to document. The data suggest, ……続きを見る

Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new socie……続きを見る

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them……続きを見る

What Coleen Rooney doesn't know about style and shopping isn't worth knowing, and she is a fashion inspiration to girls everywhere. Now she's put together a glossy, gorgeous style guide that contain……続きを見る