Consumer Behaviour 5

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 elec……続きを見る

America's economic revolution isn't just driven by technology. It's about markets. The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned ……続きを見る

This book provides an analysis of the politics of consumption and how the ‘educated consumer’ plays a vital role in advancing responsible market practices and consumption. Based on a comprehensive i……続きを見る

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries,……続きを見る

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how you……続きを見る

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital ……続きを見る

“Overdressed does for T-shirts and leggings what Fast Food Nation did for burgers and fries.” ーKatha Pollitt Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging fro……続きを見る

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a sol……続きを見る

Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love m……続きを見る

What can the ideas of history's greatest economists tell us about the most important issues of our time? 'The best place to start to learn about the very greatest economists of all time' Professor T……続きを見る

消費者的需求從未消失，只是重新分配。 先滿足顧客消費價值鏈中的一個環節，就能用需求驅動新商機！ 全球精品龍頭LVMH旗下美妝通路絲芙蘭Sephora流失顧客，竟是被提供化妝保養品郵寄試用包的小公司Birchbox搶走的……続きを見る

Just as we learn from, influence, and are influenced by others, our social interactions drive economic growth in cities, regions, and nations--determining where households live, how children learn, ……続きを見る

If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust -- far from it. In……続きを見る

**The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot ne……続きを見る

分心，是想要逃離正在做的事。 鎖定觸發行為的動機， 拔除分心源頭、打造高績效空間， **用****10%時間的專注，換取90%**時間的悠哉。 亞馬遜 ★★★★★ Top 1****暢銷書。 ◎《原子習慣》、《Deep Work深度工作力》、……続きを見る

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."ーJackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorl……続きを見る

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive……続きを見る

When you depend on users to perform specific actionsーlike buying tickets, playing a game, or riding public transitーwell-placed words are most effective. But how do you choose the right words? And ……続きを見る

**Winner of the Nobel Prize in Economics Get ready to change the way you think about economics.** Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central a……続きを見る

This book presents what is the state-of-the-art in the field of the food waste phenomenon at consumer level, including a thorough literature review, and it highlights trends in the field. It provide……続きを見る

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they p……続きを見る

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!……続きを見る

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential c……続きを見る

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is ……続きを見る

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between serv……続きを見る

In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer cultureーand the commodification of childhood itselfーby looking at the rise, growth, and segmentation ……続きを見る

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hila……続きを見る

The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and……続きを見る

User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batter……続きを見る

Can you really start from nothing and become truly secure financially? What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? W……続きを見る