Consumer Behaviour 5

***2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in* Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according ……続きを見る

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--th……続きを見る

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has conti……続きを見る

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of 'light touch interventions' or 'nudges' proposed in Richard Thaler and……続きを見る

'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel Gilbert How ownership came to own us - and what we can do about it Our love affair with……続きを見る

An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Techno……続きを見る

Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact ……続きを見る

The Times and Financial Times Book of the Year A revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow ___ Meet t……続きを見る

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and……続きを見る

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biase……続きを見る

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strat……続きを見る

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and consc……続きを見る

☆《華爾街日報》、英國《金融時報》、《財星》、《富比士》、《公司雜誌》專文報導推薦 當代最有影響力的創新大師克里斯汀生最新著作 揭開破壞性創新未解決的關鍵：商機在哪裡？該如何創新？ **顧客想要的不是你的……続きを見る

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unile……続きを見る

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.** Today we think statistics ar……続きを見る

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing ……続きを見る

Theodor Adorno and Max Horkheimer wrote the central text of "critical theory", Dialectic of Enlightenment, a measured critique of the Enlightenment reason that, they argued, had resulted in fascism ……続きを見る

Agile is the ability to quickly and naturally adapt to respond to changes. Most companies are inherently fragile and not agile – when they are hit by new developments, shifting consumer behavior or ……続きを見る

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, econom……続きを見る

At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dyna……続きを見る

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blog……続きを見る

This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad ……続きを見る

你比自己想的更容易被左右！ 為何我們有時顯得盲從，有時又刻意不做別人已經在做的事？ 我們以為做決定的是自己，卻忽略了背後的「社會影響力」。 ＊ 冠軍暢銷書《瘋潮行銷》作者又一剖析人類行為的代表作 ＊****……続きを見る

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you ab……続きを見る

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try a……続きを見る

“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible” “A……続きを見る

If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust -- far from it. In……続きを見る

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting re……続きを見る

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries,……続きを見る

Move over Millennials, there’s a new kid in town. Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This gen……続きを見る