商品件数:3117 121件~150件 (100ページ中 5ページめ)
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The Inner Lives of Markets
著者:Ray Fisman, Tim Sullivan
出版社: PublicAffairs
発売日: 2016年06月07日
America's economic revolution isn't just driven by technology. It's about markets. The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned ……続きを見る
価格:2,321円
Collective Animal Behavior
著者:David J. T. Sumpter
出版社: Princeton University Press
発売日: 2010年09月27日
Fish travel in schools, birds migrate in flocks, honeybees swarm, and ants build trails. How and why do these collective behaviors occur? Exploring how coordinated group patterns emerge from individ……続きを見る
価格:8,384円
The Data Detective
著者:Tim Harford
出版社: Penguin Publishing Group
発売日: 2021年02月02日
From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.** Today we think statistics ar……続きを見る
価格:1,095円
Consumer Behavior over the Life Course
著者:George P. Moschis
出版社: Springer International Publishing
発売日: 2019年03月17日
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing ……続きを見る
価格:15,800円
The Routledge Companion to Consumer Behavior
出版社: Taylor & Francis
発売日: 2017年09月22日
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promi……続きを見る
価格:12,090円
Intermediate Microeconomic Theory
著者:Ana Espinola-Arredondo, Felix Munoz-Garcia
出版社: MIT Press
発売日: 2020年10月27日
A short, rigorous introduction to intermediate microeconomic theory that offers worked-out examples, tools for solving exercises, and algebra support. This book takes a concise, example-filled appro……続きを見る
価格:12,898円
Adobe Analytics For Dummies
著者:David Karlins, Eric Matisoff
出版社: Wiley
発売日: 2019年03月09日
Use Adobe Analytics as a marketer ーnot a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe A……続きを見る
価格:2,853円
Towards a New Manifesto
著者:Theodor Adorno, Max Horkheimer
出版社: Verso
発売日: 2011年10月24日
Theodor Adorno and Max Horkheimer wrote the central text of "critical theory", Dialectic of Enlightenment, a measured critique of the Enlightenment reason that, they argued, had resulted in fascism ……続きを見る
価格:858円
Winning on Purpose
著者:Fred Reichheld, Darci Darnell, Maureen Burns
出版社: Harvard Business Review Press
発売日: 2021年12月07日
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conc……続きを見る
価格:3,869円
Behavioral Decision Theory
著者:Kazuhisa Takemura
出版社: Springer Nature Singapore
発売日: 2021年10月31日
This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition pro……続きを見る
価格:17,016円
行為上癮ーー從心理學、經濟學、社會學、行銷學的角度,完全解析智能社會下讓你入坑、欲罷不能、難以自拔的決策陷阱。
著者:何聖君
出版社: 讀書共和國出版集團
発売日: 2020年11月25日
手機上癮不是你沒定力, 而是你沒看穿設計者的陰謀!   在智能社會裡,「行為上癮」是我們自投羅網也是受人蓄意設計,   我們喪失的不只是時間、生活品質,更是人與人之間的連結。   這是一本以心理學切入的……続きを見る
価格:1,357円
The Filter Bubble
著者:Eli Pariser
出版社: Penguin Publishing Group
発売日: 2011年05月12日
An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results……続きを見る
価格:2,036円
Experimental Economics
出版社: Palgrave Macmillan UK
発売日: 2016年03月17日
How do humans make choices, both when facing nature and when interacting with one another? Experimental Economics Volume I seeks to answer these questions by examining individual's choices in strate……続きを見る
価格:14,585円
Theories of Choice
出版社: OUP Oxford
発売日: 2021年01月14日
Choice is a key concept of our time. It is a foundational mechanism for every legal order in societies that are, politically, constituted as democracies and, economically, built on the market mechan……続きを見る
価格:12,936円
Selected Works of Joseph E. Stiglitz
著者:Joseph E. Stiglitz
出版社: OUP Oxford
発売日: 2019年06月20日
This is the third volume in a new, definitive, six-volume edition of the works of Joseph Stiglitz, one of today's most distinguished and controversial economists. Stiglitz was awarded the Nobel Priz……続きを見る
価格:21,104円
The Community of Advantage
著者:Robert Sugden
出版社: OUP Oxford
発売日: 2018年06月21日
The Community of Advantage asks how economists should do normative analysis. Normative analysis in economics has usually aimed at satisfying individuals' preferences. Its conclusions have supported ……続きを見る
価格:4,521円
Consumerology
著者:Philip Graves
出版社: John Murray Press
発売日: 2013年01月24日
This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad ……続きを見る
価格:2,449円
Behavioral Data Analysis with R and Python
著者:Florent Buisson
出版社: O'Reilly Media
発売日: 2021年06月15日
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools trea……続きを見る
価格:4,611円
Good Ethics and Bad Choices
著者:Jennifer S. Blumenthal-Barby
出版社: MIT Press
発売日: 2021年08月03日
An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields. Bioethicists have long argued for rational pe……続きを見る
価格:5,803円
Customer Engagement in Theory and Practice
著者:Katarzyna Żyminkowska
出版社: Springer International Publishing
発売日: 2019年04月29日
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing r……続きを見る
価格:6,076円
Food Waste at Consumer Level
著者:Ludovica Principato
出版社: Springer International Publishing
発売日: 2018年06月23日
This book presents what is the state-of-the-art in the field of the food waste phenomenon at consumer level, including a thorough literature review, and it highlights trends in the field. It provide……続きを見る
価格:6,076円
Who Can You Trust?
著者:Rachel Botsman
出版社: PublicAffairs
発売日: 2017年11月14日
If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust -- far from it. In……続きを見る
価格:1,290円
People Powered
著者:Jono Bacon
出版社: HarperCollins Leadership
発売日: 2019年11月12日
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting re……続きを見る
価格:2,808円
Concepts and Categories
著者:Michael T. Hannan, Gaël Le Mens, Greta Hsu, Balázs Kovács, Giacomo Negro, László Pólos, Elizabeth Pontikes, Amanda J. Sharkey
出版社: Columbia University Press
発売日: 2019年08月13日
Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatica……続きを見る
価格:4,513円
The Machine Age of Customer Insight
出版社: Emerald Publishing Limited
発売日: 2021年03月15日
We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries,……続きを見る
価格:5,803円
Experimental Economics
出版社: Palgrave Macmillan UK
発売日: 2016年05月23日
How do applications affect behavior? Experimental Economics Volume II seeks to answer these questions by examining the auction mechanism, imperfect competition and incentives to understand financial……続きを見る
価格:14,585円
Methods in Experimental Economics
著者:Joachim Weimann, Jeannette Brosig-Koch
出版社: Springer International Publishing
発売日: 2019年07月13日
This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics. Experimental economic research has been an integral part of economic science for……続きを見る
価格:9,116円
Digitalizing Consumption
出版社: Taylor & Francis
発売日: 2017年07月14日
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile……続きを見る
価格:9,511円
Consuming Symbolic Goods
出版社: Taylor & Francis
発売日: 2013年09月13日
The phenomenon of consumption has increasingly drawn attention from economists. While the ‘sole purpose of production is consumption’, as Adam Smith has claimed, economists have up to recently gener……続きを見る
価格:9,995円
Market Segmentation Success
著者:Sally Dibb, Lyndon Simkin
出版社: Taylor & Francis
発売日: 2013年01月11日
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a sol……続きを見る
価格:14,509円
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