Consumer Behaviour 9

Be armed and ready the next time you buy a car. Car Dealer Hell is a complete car buyer’s guide. This book exposes the scams, gimmicks and deceitful practices used by dealers every day. Get useful c……続きを見る

Hawk Wisdom is about how to have self-defense in the marketplace where the stories told reveal the most likely outcome of a transaction. Conditions of trade, good or bad, are often unknowingly revea……続きを見る

This eBook is intended to help demystify credit scores and how to improve them, so that individuals can begin to take charge of their own credit futures. No need to pay a professional. There are eas……続きを見る

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchan……続きを見る

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume ……続きを見る

A manifesto for a new world order. Having made a hugely significant contribution to the increasingly irrefutable, if alarming, diagnosis of the ills of early 21st century consumerist culture and its……続きを見る

Word of mouth is an amazingly powerful force ー but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising……続きを見る

Human behaviour is marvellous in its complexity, variability and unpredictability. Understanding it, however, is not solely the role of psychologists: everyone has a vested interest in it, from indi……続きを見る

This economy is bad. Very bad. Everyone needs to save as much money as possible on every shopping trip. Everyone needs to get the most out of every dollar spent. $ave On $hopping will help every sho……続きを見る

Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read. ‘……続きを見る

When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company……続きを見る

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and e……続きを見る

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. Tha……続きを見る

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Tod……続きを見る

**A New York Times bestseller! A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day** Most of us go through life believing tha……続きを見る

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do wh……続きを見る

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and con……続きを見る

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change……続きを見る

This book will guide you through the steps it takes to consistently save 50-70% on your grocery bill by effectively using coupons. Includes a special bonus section on saving money at CVS and Walgree……続きを見る

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a ……続きを見る

Hundreds of businesses have customers who admire them, but only an elite few have true advocatesー passionate, loyal, vocal fansーwho rave about them to anyone who will listen. Jeanne Bliss, who ser……続きを見る

PACKED WITH ASTONISHING FACTS AND WONDERFUL STORIES ON WHAT MAKES THE ENGLISH TICK Q. Why are English train seats so narrow? A. It's all the Romans' fault. The first Victorian trains were built to t……続きを見る

Your 5 Day Plan to Stop Bill Collectors dead in their tracks and give you your life back. Includes a 5-Day, failsafe, easy-to-follow plan that will stop harassing phone calls and letters from bill c……続きを見る

2013 GRAND PRIZE WINNER FOR NON-FICTION by Next Generation Indie Book Awards It is not too late to create the future we all say we want for our children and our children’s childrenーa future that is……続きを見る

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of human nature-has clarified the prehistori……続きを見る

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. T……続きを見る

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and s……続きを見る

What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do th……続きを見る

This book seeks to explain the global financial crisis and its wider economic, political, and social repercussions, arguing that the 2007-9 meltdown was in fact a systemic crisis of the capitalist s……続きを見る

Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of……続きを見る