Consumer Behaviour 92

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management p……続きを見る

Preparing for the ISC Class 12 Commerce Board Examination can feel overwhelmingーbut the right guidance can transform stress into confidence. ISC Class 12 Commerce Board Exam Mastery is a carefully ……続きを見る

Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experienc……続きを見る

This book reimagines what it means to craft a self in contemporary life. Russ Belk's classic work on the extended self which shows how possessions and relationships form part of identity, along with……続きを見る

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the b……続きを見る

This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa. It explores the key trends in co……続きを見る

We live in an age where success is often staged-cars on credit, vacations financed by debt, and wardrobes curated for social feeds. But behind the glossy veneer, too many people are fragile, stresse……続きを見る

全台超過一百萬名美業從業者，正站在一個關鍵轉折點。 工時長、收入低、身體過勞，努力卻看不到天花板； AI來了，消費者變了，舊的做法正在快速失效。 《AI時代，美業人的逆襲指南》不是一本恐嚇你「會被取代」的……続きを見る

"Unleashing the Power of Inclusive Innovation: Transforming the World for All" is a groundbreaking exploration into the world of innovation that transcends barriers, challenges norms, and fosters a ……続きを見る

If you're stuck in a timeshare you no longer use, can't afford, or never wanted in the first place, you are not alone. Millions of frustrated timeshare owners feel trapped by rising maintenance fees……続きを見る

¿Te imaginas poder ofrecer a tus clientes una variedad infinita de productos sin la necesidad de mantener un inventario físico? Este libro te muestra cómo hacerlo. "Ecommerce Catalogo Extendido" es ……続きを見る

What if the most powerful opportunities for wealth weren't hidden in Wall Street algorithms or billion-dollar databases, but in the ordinary details of your own life? Every coffee receipt, every nei……続きを見る

The secret to higher profits isn't found in working harder-it's hidden in the price tag. What people are willing to pay has less to do with logic and more to do with perception, psychology, and the ……続きを見る

Pourquoi certaines marques deviennent des légendes indestructibles, tandis que d'autres, plus puissantes, s'effondrent ? Dans un monde où tout peut être copié, le seul avantage vraiment incopiable e……続きを見る

Cómo hacer dinero con Pinterest" es una guía detallada que desbloquea el potencial de una de las plataformas de redes sociales más visuales y poderosas para la generación de ingresos. Este libro es ……続きを見る

FORHANDL DIG TIL DEN LØN, DU FORTJENER Mange kvinder bliver usikre, når de skal tale løn. De undgår at bede om lønstigninger af frygt for at virke krævende og utaknemmelige, og ofte taler de sig sel……続きを見る

A great company often starts where someone sighs in frustration. This book shows you how to turn those moments into evidence, then into offers people will pay for. Instead of chasing trends or waiti……続きを見る

Macroeconomics Beyond GDP Introducing Efficient GDP (EGDP): A Thermodynamic Framework for Institutional Clarity Is GDP measuring growthーor just masked inefficiency? In this groundbreaking book, Tem……続きを見る

Free from Consumption Compulsions – A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is ……続きを見る

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consu……続きを見る

Shopping addiction is often disguised as harmless fun. Yet behind the thrill of new purchases and the temporary rush of dopamine lies a quiet behavioral addiction that impacts millions. The Shopping……続きを見る

Shopping is everywhere. It fills our screens, shapes our identities, and promises relief from stress, boredom, and dissatisfaction. But when buying becomes a reflex rather than a choice, something d……続きを見る

This book examines the counterintuitive relationship between pricing levels and purchase behavior, revealing how elevated prices can paradoxically increase demand through psychological mechanisms. I……続きを見る

Price is not a number; it is a story about value, trust, and courage. If that story feels vague or improvised, margins leak, customers hesitate, and growth stalls. This book shows how to turn price ……続きを見る

Why, despite decades of warnings and solutions, does unsustainable consumption still persist? What keeps societies locked into business as usual even when the consequences are clear? This book conte……続きを見る

Strong at Your Own Pace How to Grow, Achieve, and Thrive Without Burnout or Perfectionism You don't have to exhaust yourself to prove your worth. In a world that glorifies hustle, constant productiv……続きを見る

The Barter System: From Ancient Swaps to the Digital Soul By Marvin Franklin A Victor Clark Legacy The Essence of the Groove In this definitive guide, Marvin Franklin reveals that history isn't a se……続きを見る

Consumers around the world often give voluntary sums of money (called tips) to service providers after those workers have served them. There are no good measures of how much is tipped worldwide, but……続きを見る

**Ever wondered how the internet knows exactly what you want-sometimes before you do?**Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it. In today's……続きを見る

The pursuit of a reimagined mode of leadership has, for decades, been suffocated by our global obsession with administrative hygiene. Since the mid‑20th century, we have witnessed a stealthy abdicat……続きを見る