Consumer Behaviour 90

Dopo oltre due decenni di assenza l’inflazione si è ripresentata nell’era post Covid come una vecchia conoscenza, diventando una delle principali fonti di preoccupazione per ben il 41 per cento dell……続きを見る

Wondering how to plan and budget your halloween? A good number of people find Halloween to be a time of fun, spooks and dress-up celebrating each year when it comes around to carving your pumpkins. ……続きを見る

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing……続きを見る

Fun Fact: Did you know that reading books can reduce stress levels by up to 68%? It's true! Engaging in a good book can transport you to another world, alleviate anxiety, and provide a much-needed e……続きを見る

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, stud……続きを見る

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex c……続きを見る

If you're looking at this book, it's likely that you sense the seismic shifts happening in our society. Service industries are madly rushing to digitalise for efficiency, compromising what once set ……続きを見る

Crowds are misleading, both in their simplicity and in their complexity. On the one hand, they behave according to expected trends; on the other, they present sudden shifts and frantic, unexpected b……続きを見る

Plongez dans l'essence même du succès entrepreneurial sans même soulever votre petit doigt. "3 étapes pour des clients fidèles : Comment les aimanter sans lever le petit doigt" est votre porte d'ent……続きを見る

Nossas ESCOLHAS pessoais são atos de PODER. Nós escolhemos o tempo todo, várias vezes por dia. Escolhemos quando consumimos um produto ou um serviço; escolhemos onde investir nosso dinheiro; escolhe……続きを見る

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketi……続きを見る

What can today’s behavioural economists learn from the classical liberals of the past? Here, Erik Matson offers critical reflections on what he calls ‘the new paternalism’ – a modern-day approach to……続きを見る

"Advanced E-Commerce Business Questions and Analytical Hints" illuminates the cutting-edge intersection of artificial intelligence (AI) and machine learning (ML) with e-commerce decision-making. In ……続きを見る

En el dinámico y competitivo mundo del marketing, el secreto del éxito va más allá de las estrategias tradicionales. Ahí es donde entra en juego el poder del neuromarketing estratégico. En "Neuromar……続きを見る

En el món dinàmic i competitiu del màrqueting, el secret de l'èxit va més enllà de les estratègies tradicionals. Aquí és on entra el poder del neuromàrqueting estratègic. A "Neuromàrqueting estratèg……続きを見る

Die Qualität von Waren und Dienstleistungen nimmt mehr und mehr ab. In der Wegwerfgesellschaft sind Werte und Nachhaltigkeit meist nur Feigenblätter, denn die eigene Konsumbefriedigung erscheint wic……続きを見る

SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021 Have you ever relied on your hand to remember your pin rather than your memory? Or acted out a golf stroke before going……続きを見る

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjectiv……続きを見る

"Unlock the secrets to dominating the digital landscape with 'The Ultimate Guide to SEO Success in 2024.' This comprehensive e-book is your roadmap to mastering the ever-evolving world of search eng……続きを見る

This actionable and lively guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products, and designers and technologists to identify entrepeneurial ……続きを見る

‘Utterly brilliant. We all need to read this book’ CLAUDIA WINKLEMAN 'Patrick’s book is fascinating and sobering and makes a compelling argument for going back to basics’ JOE LYCETT We used to care ……続きを見る

Life feels more demanding and complex than it's ever been. The conventional path of going to college, finding work, climbing the corporate ladder, or building your business and **living a private li……続きを見る

Have you ever wondered whether the Build-To-Order scheme affects marriage and divorce? Do you think haze affects physical and intellectual characteristics of babies? Is there a relationship between ……続きを見る

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to ……続きを見る

您是否准备好窥探前所未见的销售世界？《灰色策略：狡猾销售更多的方法》是一本指南，将带您深入探讨处于伦理边缘的销售策略，这些策略常常被成功的销售大师严格保密。 在这本书中，您将发现： 有争议但被证明有效……続きを見る

THE SECRET TO SHIFTING AUDIENCE BEHAVIORS IS WAITING TO BE UNLOCKED Every marketing and branding leader, whether strategist, designer, or client, is hungry for the secret to shifting the behaviors o……続きを見る

No livro tratamos de um assunto importante: o vendedor. O comportamento do vendedor é crucial para o sucesso do negócio. O vendedor deve estar bem informado sobre os produtos que a loja oferece. Iss……続きを見る

Чи готові ви заглянути у світ продажів, який ви ніколи раніше не бачили? "Стратегії Сірої Зони: Хитрі Способи Продати Більше" - це посібник, який занурить вас у тактики продажу, що знаходяться на ме……続きを見る

Are you tired of spinning your wheels trying to optimize your sales funnel? Do you feel overwhelmed by the intricate details and technicalities involved in crafting an effective sales strategy? Look……続きを見る

Ser mulher não é fácil. Além de sermos cobradas por dar conta da casa, da família, do trabalho e de nós mesmas, ainda temos que fazer malabarismo com os boletos. Então, como organizar nossa vida par……続きを見る