Consumer Behaviour 89

Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of cust……続きを見る

dig.ital r.evolution – in questo terzo volume – sviluppa alcuni temi della "rivoluzione telematica", con riferimento al tema delle "Piattaforme online" e della tutela dei consumatori.Per le "Piattaf……続きを見る

This book offers a unique, critical exploration of concepts and practices of social sustainability through both a critical concept analysis as well as empirical studies of practices that undermine s……続きを見る

Dans ce livre, plongez au cœur d'une odyssée captivante à travers les propriétés exceptionnelles et les applications révolutionnaires des matériaux nobles. Des cristaux photoniques qui redéfinissent……続きを見る

Ce livre plonge le lecteur dans un univers où la mode devient une fusion magistrale entre l'audace créative et les avancées technologiques. Au cœur des laboratoires de recherche et développement, de……続きを見る

Rimettere 'autenticamente' al centro delle strategie il cliente è qualcosa di realmente rivoluzionario nel Marketing. Questo libro intende fornire degli strumenti concreti e operativi per rafforzare……続きを見る

In diesem Buch wird ein interdisziplinärer Ansatz für die Welt des Konsums gewählt, der verschiedene Themen abdeckt und soziologische, wirtschaftliche und marketingbezogene Aspekte einbezieht. Der B……続きを見る

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, spe……続きを見る

‘Same as Ever’ is een fascinerend boek dat laat zien dat het beter kan zijn om de toekomst te voorspellen aan de hand van dingen die nooit veranderen. Tijdloze lessen over risico's, het grijpen van ……続きを見る

This book uses game theory to analyze the strategies developed in negotiation processes. Offering a detailed analysis of competition and cooperation, it explores various bargaining strategies that r……続きを見る

O livro que o Facebook não quer que leia. Sheera Frenkel e Cecilia Kang, premiadas jornalistas do New York Times, oferecem-nos um relato impressionante da queda em desgraça do gigante de Sillicon Va……続きを見る

Este libro ofrece 73 pautas ingeniosas, sencillas y sin embargo eficaces que simplifican nuestra labor como consumidores y consumidoras sin sermonear ni culpabilizar, y nos allanan el camino hacia u……続きを見る

El libro negro del consumo denuncia de una manera rotunda las principales estafas y engaños que sufre el consumidor en España. En un lenguaje sencillo y accesible, se centra en temas relevantes para……続きを見る

¿Lo quieres o lo necesitas? Una gran crónica sobre lo que significaría dejar de comprar. Jamás los bienes materiales habían sido tan importantes para nuestra vida y nuestra identidad. Agotamos los r……続きを見る

¿Qué es innovar? ¿Hace falta creatividad, ambición, conocimientos, improvisación? ¿Cuánto de la circuitería cerebral se pone en marcha en la innovación? ¿Es crear algo que no existe o mejorar lo que……続きを見る

A tender, critical, and curious window into the American ethos of quantity over quality. To be American is to hoard, to collect. But what if that wasn’t a bad thing? Emily Mester’s American Bulk ask……続きを見る

Neste livro irei abordar sobre como ter sucesso como empreendedor no mercado tão competitivo, dinâmico e tecnológico do século 21. 続きを見る

定錨效應、稀缺性效應、選擇超荷效應、損失厭惡效應、心理帳戶效應、 單純曝光效應……12個常見的消費認知偏誤效應，提供一看就懂的消費、行銷心理學！ 你老是被直覺誤導了嗎？人的直覺往往充滿陷阱。直覺下的認知偏……続きを見る

Vida Financeira de sucesso: Dicas e Estratégias é um guia completo e prático que irá transformar a forma como você lida com o seu dinheiro. Escrito por Franciele Bitencourt, uma especialista em Admi……続きを見る

First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material……続きを見る

Struggling to attract and retain customers? You're not alone. In today's competitive market, businesses need a winning formula to acquire customers and fuel growth. That's where "Customer Acquisitio……続きを見る

The 'Why' Behind Every 'What' - Aligning Actions with Your Core Values Many people talk about values as being 'respect, honesty, truth and integrity. Dixie Carlton challenges this in ways that will ……続きを見る

Ce livre est un guide complet conçu pour aider les lecteurs à comprendre, évaluer et réduire leur consommation électrique de manière efficace et durable. À travers des conseils pratiques, des astuce……続きを見る

This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable reader……続きを見る

In 'Grocers' Goods' by Frederick B. Goddard, readers are taken on a profound exploration of the commodities that shaped the American economy in the late 19th century. With meticulous research and en……続きを見る

Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of the……続きを見る

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and pro……続きを見る

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal ……続きを見る

The author of the international bestseller Why We Buyーpraised by The New York Times as “a book that gives this underrated skill the respect it deserves”ーnow takes us to the mall, a place every Ame……続きを見る

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do di……続きを見る