Consumer Behaviour 89

Economics for Managers is a comprehensive and accessible textbook designed to bridge the gap between economic theory and practical business decision-making. This book offers a clear understanding of……続きを見る

The essential introduction to HR practice for CIPD Foundation learners and early-career professionals. How can new HR practitioners build the knowledge and confidence to make an immediate impact at ……続きを見る

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to le……続きを見る

Personalization is now becoming an emerging frontier for leading businesses worldwide. Customers want businesses to understand their specific needs and preferences so as to provide personalized prod……続きを見る

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environ……続きを見る

公仔、iPhone、球鞋、汽車、傢俱……為何人類會對這些物品有強烈的感情？ 美國首屈一指的行銷學專家，從心理學、神經科學和社會學的角度出發，剖析我們對事物的迷戀情節。 本書獻給喜歡探索人類奇特心理和癖好的讀者……続きを見る

This book is not about investment rules or morning visualization routines. It doesn't teach you how to become a millionaire through strategies and techniques. Instead, this is the raw truth about ho……続きを見る

The clock is ticking. We need to ACT NOW on our climate crisis. Humanity is at risk. When the whole world is talking about creating a more sustainable, equitable and conscious way of living, how has……続きを見る

In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, anal……続きを見る

Every store you walk into has a secret scriptーand you've been following it your whole life. The Theater of Shopping reveals the hidden choreography of modern retail: the lights that lower your guar……続きを見る

A Next Big Idea Club Must-Read 'Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down.' William Bernstein, author of The Four Pillars of Investing 'Refreshingly un……続きを見る

Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book div……続きを見る

Ein satirisch-analytischer Persönlichkeitstest über Konsum, Kaufimpulse und die psychologischen Ersatzfunktionen von Dingen. Dieses Buch untersucht, warum wir kaufen, obwohl wir wissen, dass wir nic……続きを見る

SENI MEMIMPIN DENGAN SOLUSI Customers First – Leadership Hendrik lim- 2025 Customers first –Leadership hanya akan menjadi pakem leadership yang efektif dan applicable jika ada konstruk dan framework……続きを見る

#CXPlorers: Psychological Secrets of Unforgettable Experiences In the hyper-competitive landscape of modern business, Customer Experience (CX) is the ultimate differentiator. Yet, many organizations……続きを見る

Do you want to grow onlineーbut hate being on camera? You’re not alone. In today’s digital world, faceless creators are quietly building powerful personal brands and earning real incomeーwithout eve……続きを見る

You don't need to be loud to get results. Graceful Gains teaches you how to reclaim your time, money, and peace of mind with diplomacy and charmーno drama required. From airline mix-ups to online or……続きを見る

Você já saiu de uma loja ou empresa com uma vontade enorme de nunca mais colocar os seus pés ali novamente? E você já entrou em uma loja ou empresa e teve a vontade de contar para todo mundo a sua e……続きを見る

Whether we’re buying a pair of jeans, ordering a cup of coffee, purchasing shampoo from the drug store, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401……続きを見る

Introducing new insights into the history of ceramic design and consumption, Neil Ewins departs from the focus on manufacturers and producers and presents a third perspective that puts the multiface……続きを見る

This book examines the fact-checking strategies adopted by major platforms such as Meta, X, TikTok, and YouTube to combat misinformation, including third-party verification, AI tools, community-base……続きを見る

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches. Market Research in Practice delivers an ov……続きを見る

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowle……続きを見る

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-mak……続きを見る

This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-dr……続きを見る

Shielded Vision is a memoir series that blends raw personal experience with hard-won lessons in leadership, resilience, and innovation. Beginning with the life-changing injury that sparked a legacy ……続きを見る

Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to pro……続きを見る

This volume for the first time examines the intricate and often obscured interplay between death and public relations across historical periods and within contemporary society. Beyond its natural in……続きを見る

Decoding How We Think This isn't just a book about brandingーit's a guide to the hidden operating system behind human behaviour. The Divided Brain introduces a simple yet powerful metaphor rooted in……続きを見る

Limitée au début des années 1980 à une poignée de militants, accentuée par la prise de conscience écologique au début des années 2000, la prise de pouvoir par le consommateur a pris, avec la crise é……続きを見る