Consumer Behaviour 88

Advancing the conversation on cultural intermediation by adding the muchoverlooked reality of racism, this edited collection offers a much-needed critical and contemporary focus on the ever-changing……続きを見る

Craft a Signature Customer Experience in the Fashion and Luxury Industries How can fashion and luxury brands create lasting customer connections? This book provides the answers, arguing that firms s……続きを見る

This book identifies the growing importance of the sharing economy and its practical applications in such areas of the economy as tourism, transportation, and micromobility. At the same time, it hig……続きを見る

‘A stirring call to action’ – TIM HARFORD ‘A masterclass’ – DARON ACEMOGLU 'An excellent book' – NASSIM NICHOLAS TALEB Two decades ago, behavioral economics burst from academia to the halls of power……続きを見る

In a time when digital technology is changing every part of our lives, The Digital Shift in Organizations explores the big effects of this technological change on businesses, employees, consumers, a……続きを見る

Dieses Buch befasst sich mit nachhaltigen Einkaufsentscheidungen im B2B und B2C. Der Wunsch nachhaltige Kaufentscheidungen zu treffen, hat sowohl im organisationalen als auch privaten Umfeld eine ho……続きを見る

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teór……続きを見る

A leading psychologist and philosopher challenge the shortcomings of rational choice theoryーand propose a new framework for understanding decision-making For many decision scientists, their startin……続きを見る

Deliver service they’ll never forgetーand build a brand they’ll never leave. In The Unforgettable Advantage: How to Deliver Service They Remember, businesses in both B2B and B2C sectors will discove……続きを見る

Game Theory in Application in Indigenous Strategy A Curriculum of Oromo Logic, Sovereign Modelling, and Experimental Economics By Temesgen Muleta-Erena | Imprint: TC Press This anthology models indi……続きを見る

The Symphony of Sales takes you on a transformative journey to redefine the art of selling. Learn how to shift your mindset to achieve maximum sales while ensuring ultimate customer satisfaction by ……続きを見る

⭐⭐⭐⭐⭐¿Alguna vez sentiste que los veintisiete de cada mes te encuentran mirando la billetera con cara de terror, como si hubiera desaparecido todo tu dinero mientras dormías? Bueno, esto se terminó.……続きを見る

Sinopse "A Verdade Invisível por Trás das Aparências" revela os bastidores ocultos do poder que molda o mundo sem precisar se mostrar. Mais que teorias conspiratórias, este livro expõe as estruturas……続きを見る

Este material não é apenas um guia; é um mapa. Ele foi cuidadosamente elaborado para fornecer as ferramentas e o conhecimento necessários para você elevar sua barbearia a um novo patamar. Abordaremo……続きを見る

CX Certification: Metrics, Measurement and ROI" is a comprehensive guide designed for anyone passionate about Customer Experience (CX), especially those pursuing a CX certification. The book delves ……続きを見る

If you ask the right questions, then you’ll get the sale every time. As a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions - the ones th……続きを見る

◎催眠式销售大师 张世辉最新作品，教你一眼就看穿顾客心理，让你应对进退得宜，快速成为顾客指定的专业伙伴。 ◎本书公诸所有顶尖、伟大的业务人员切入顾客的第一门课！超越FBI的读心术，因为这本书教你从读心术中……続きを見る

成交，本就有其逻辑，要能创造持续性成交的战绩，则更必须让你的销售逻辑「高人一等」！而销售上的逻辑，来自于学习精于思考与辨识结构，这与背公版话术、处理顾客拒绝理由毫无瓜葛，八竿子扯不上边！ 真正有趣的……続きを見る

98%的销售，是在顾客的脑袋中完成的！与其费力推销，不如让顾客自己要， 连说服都省了！ 简单逻辑，换来不简单业绩的突破致胜之道。 谁说，业绩只能靠脚走出来？ 无论您是寿险顾问、业务主管、房仲、传销领袖、汽……続きを見る

★全球顶尖销售高手「打破传统行销话术」的致富秘笈 ★继《催眠式销售》后，再度推出史无前例的「催眠式逆转销售法」 踩着顾客的抗拒前进吧！ 成功可以複製，拒绝可以逆转！ 别栽在自己塑造的销售情境里，快让顾客对……続きを見る

The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bor……続きを見る

年销售额超过 10 亿美元的寿险顾问乔．甘道夫曾说：「成功的销售，来自于2％的商品专业知识，以及，98％对人性的瞭解！」 瞭解商品，你只能勉强赚到20%的收入；瞭解人性，你却能够创造大于80%的财富。 因为「人性……続きを見る

Stanchi di essere ingannati dal marketing "verde"? In un mondo inondato di etichette ecologiche e parole d'ordine, è difficile capire cosa sia reale. In Questo è greenwashing, le sorelle Rosita e Cr……続きを見る

This book provides a systematic review and analysis of the literature on product-related, situational, organizational, and cultural factors influencing people’s happiness in the marketplace. The aut……続きを見る

What if the money spell was never about wealth at all? Money feels solid, and banks feel secure. We are taught to believe that savings are safe, that credit is an opportunity, and that debt is norma……続きを見る

Unlock the hidden triggers in human psychology that can skyrocket your salesーdiscover how emotions, not logic, drive consumer decisions! Wondering how to tap into the psychological triggers that dr……続きを見る

Book Description The Secret Economist reveals the hidden choreography of microeconomics in daily life ー from broken transport apps and ecological grief to indigenous governance and literary collaps……続きを見る

A TRANSFORMATIONAL BOOK WITH OVER 〓500 WORTH OF RESOURCES Have you ever felt that you were talking to someone and the other person had no common sense at all? No matter how hard you tried to explai……続きを見る

Are you a creator with a thriving online presence, but unsure how to translate your digital influence into a sustainable, traditional business? "From Internet Pics to the Business Grind" is your ess……続きを見る

The Secret Shopper's Black Friday Guide: How to Get Early Access and VIP Deals pulls back the velvet rope on the hidden side of retail-revealing how insiders, loyalty experts, and digital strategist……続きを見る