Consumer Behaviour 91

This book systematically studies and discusses pertinent issues related to household finance in China. This book not only elucidates the concept and connotation of household finance, but also extens……続きを見る

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. When others sense they are bei……続きを見る

This book isn't just a reflection on the overwhelming choices of our era-it's a strategic guide to turning those choices into pathways of fulfillment and happiness. In "The Paradox of Plenty", autho……続きを見る

Daha önce hiç görülmemiş satış dünyasına bir göz atmak ister misiniz? 'Gri Stratejiler: Daha Fazla Satış Yapmanın Sinsi Yolları', etik sınırın kenarında yer alan ve genellikle başarılı satış ustalar……続きを見る

In this ebook you will learn why and how you can generate a stream of income thanks to social media pages everyone can create. You will also learn how you can leverage it to generate more profit for……続きを見る

THE DEPTHS GAIN İNSIGHT İNTO THE NATURE AND IMPACT OF DEPRESSION, BREAK DOWN STIGMAS, AND RECOGNIZE SIGNS WHILE EMPHASIZING THE IMPORTANCE OF SEEKING PROFESSIONAL HELP 続きを見る

Understand the Keys to Client Acquisition and Lasting Relationships Making powerful connections with a prospective client, so they engage and stay with you is increasingly difficult. C. Richard Weyl……続きを見る

80 consigli di business etiquette per migliorare la tua vita professionale. Entro quanto tempo bisogna rispondere alle email? È opportuno collegarsi ai propri collaboratori sui social network? Chi p……続きを見る

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition……続きを見る

Discover the transformative power of neuromarketing in revolutionizing how you sell and connect with consumers. This book unveils the secrets behind the science of selling, merging neuroscience with……続きを見る

If you're working hard to get new customers, but your profit isn't growing, you're not doing it right. What good is gaining customers today only to lose them tomorrow to the competition? It's not en……続きを見る

This edited collection brings together theoretical and empirical reflections on the role played by new technology and digital platforms in the provision of food. The way food is produced, distribute……続きを見る

Building sustainable growth into your product or service requires more than "growth hacks". Today, it requires marketers, developers, and product leaders to build trust from the ground up. Doing so ……続きを見る

Fame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfreyーall of them were struck. Why? What if they hadn't been? Consider the most famous music group in histor……続きを見る

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use b……続きを見る

This book is an unprecedented consideration of the challenges of what we can do for generations yet to come. Many growing intergenerational conflicts of interest, such as climate change and fiscal s……続きを見る

This book examines the intricate dynamics of when individuals adhere to laws, taking into account the context in which laws attempt to shape human behavior. While existing literature touches upon va……続きを見る

This book develops an empirically informed normative theory of need-based justice, summarizing core findings of the DFG research group FOR2104 “Need-based Justice and Distributive Procedures”. In el……続きを見る

One of the largest consumer markets of the world, India is made up of lots and lots of small consumersーeach earning and spending just a little bit that adds up to a lot. It is served by millions of……続きを見る

This book explores ways in which inclusive entrepreneurship enhances bottom-up entrepreneurial activity for economic and societal transformation, particularly in remote areas. It focuses on the role……続きを見る

"Unlock Sales Success in Any Economy: The Survival Guide by Toby Kent" In the turbulent world of sales, Toby Kent, a young dynamo with over 5 years of business experience, shares his treasure trove ……続きを見る

Inflation doesn't have to leave you on the street! J.B. Meyer looks at the realities of living in South Africa in 2023 and inflation affects everything from nutrition to education. He busts myths, s……続きを見る

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in ti……続きを見る

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest……続きを見る

This volume discusses the new trends in law and regulation in Islamic finance. Islamic finance is a particular component of the global financial system and is very different from secular finance. To……続きを見る

Ir desde la idea al encaje producto/mercado en B2B Las startups no tienen recursos infinitos. Para alcanzar el encaje producto/mercado, necesitan una hoja de ruta sólida, estrategias efectivas para ……続きを見る

So much to read, so little time? This brief overview of Predictably Irrational tells you what you need to knowーbefore or after you read Dan Ariely’s book. Crafted and edited with care, Worth Books ……続きを見る

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Af……続きを見る

Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value th……続きを見る

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business ac……続きを見る