Consumer Behaviour 87

Revised and updated for the second edition, this textbook presents over 100 exercises on industrial organization with detailed answer keys. While most textbooks on industrial organization focus on t……続きを見る

Microhistory is a technique that has been used effectively by writers of both fiction and nonfiction. It enables the author to cut through the complexities of large swaths of history by focusing on ……続きを見る

Teaches how to exceeds expectations and “wow” every guest Explains how to eliminate “customer service” and focus on creating impact through hospitality Drives customer loyalty without a complicated……続きを見る

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it'……続きを見る

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and ma……続きを見る

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design t……続きを見る

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teór……続きを見る

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a……続きを見る

Der rasche technologische und gesellschaftliche Wandel, der durch die Pandemie beschleunigt wurde, hat die Art und Weise, wie Kunden Luxus erleben, grundlegend verändert. Während die digitale Transf……続きを見る

This book offers an introduction to the topic of anti-fraud in digital finance based on the behavioral modeling paradigm. It deals with the insufficiency and low-quality of behavior data and present……続きを見る

An introduction to game theory, complete with step-by-step tools and detailed examples. This book offers condensed breakdowns of game-theory concepts. Specifically, this textbook provides “tools” or……続きを見る

Anti–Money Laundering in a Nutshell is a concise, accessible, and practical guide to compliance with anti–money laundering law for financial professionals, corporate investigators, business managers……続きを見る

Você precisa saber disso para vender mais e construir a mais poderosa força de vendas. Estratégias que vendem mais e elementos importantes no fechamento de negócios! Mais do que conhecer truques, ve……続きを見る

Ce livre offre une plongée captivante dans l'histoire extraordinaire d'Apple, de ses modestes débuts dans un garage à Cupertino à son statut actuel d'empire technologique mondial. Ce récit inédit ex……続きを見る

“Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out.” ーSteven Johnson, New York Times–bestsellin……続きを見る

L’immaginario collettivo e il suo accumulo di spettacoli permea la società connettendo persone, generi, età, pulsioni, desideri, luoghi, storie, tempi, sogni e valori. Esso è il mondo dei significat……続きを見る

Eleva la tua abilità di influenzare gli altri con maestria attraverso "L'Arte della Guerra Psicologica". In questo libro avvincente, scoprirai le tecniche per scatenare un'influenza sottile, sottome……続きを見る

Découvrez les arcanes de la psychologie tactique avec "L'Art de la Guerre Psychologique". Dans ce guide captivant, apprenez à libérer une influence subtile, à soumettre vos ennemis et à maîtriser le……続きを見る

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technologi……続きを見る

This is a guide on how to start a Dispensary, legally, either online or a physical store location. We are in a new age of opportunity, why are you sitting on the sidelines while others are getting a……続きを見る

Dans ce livre, plongez dans un voyage captivant qui explore les étapes cruciales pour concrétiser vos rêves et ambitions. Guidé par des conseils pratiques et des histoires inspirantes, ce guide comp……続きを見る

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides……続きを見る

Special Offer Scan the Cover to Be a Featured Profiled AiPreneneur in this series To realize the FULL InteReActAbilities of this Edition, read with Kobo App Essay #1: Transforming Your Best Ideas: C……続きを見る

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of……続きを見る

Discover the Hidden Triggers That Influence Your Every Purchase Ever walked out of a store with something you didn't intend to buy? "Buyer Beware: Secrets of Subconscious Sales Strategies" takes you……続きを見る

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into thi……続きを見る

The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product di……続きを見る

Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing fou……続きを見る

Since embarking on economic reforms in 1978, the People’s Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture……続きを見る

Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatica……続きを見る