Consumer Behaviour 93

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate studen……続きを見る

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a c……続きを見る

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career m……続きを見る

Search engines are not just technical systems. They are environments shaped by human behavior. Every search result, every click, and every decision is influenced by psychology. Why do users trust on……続きを見る

Positioning within the Series This is Book VI of the Responsibility Series. The book is self-contained and can be read independently. It closes the first arc of the series by removing the expectatio……続きを見る

Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today’s fast-evolving, consumer-driven healt……続きを見る

Your customers don't want to be marketed to anymore. They want to help build your brand. And they'll reward you with loyalty that no discount, no campaign, and no algorithm can match. "The New Custo……続きを見る

This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximate……続きを見る

Master the Art of Captivating Your Audience Imagine wielding the power to captivate your audience, turn heads, and compel action-all with the persuasive force of your advertising strategies. Dive de……続きを見る

This book dissects how morning routine merchandise converts dawn discipline into scalable consumer ecosystems for lifestyle entrepreneurs. It reveals concealed dynamics of habit alignment, aspiratio……続きを見る

This book explores how clean eating brands construct enduring empires by rejecting processed junk through strategic purity positioning. It examines the underlying dynamics of consumer trust recalibr……続きを見る

In a world overwhelmed by noise, speed, and constant demands, clarity is the ultimate competitive advantage. Clutter to Clarity is not another self-help book. It is the mental blueprint of Gerald Sa……続きを見る

The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transform……続きを見る

A revolução vertical chegou para ficar. O celular se tornou o novo palco da dramaturgia mundial, e as novelas curtas em formato vertical são o fenômeno mais lucrativo e viciante do momento. Mas como……続きを見る

La mujer es hoy la fuerza de consumo más influyente del mundo. No solo compra: decide, compara, recomienda y transforma. Sin embargo, muchas marcas todavía le hablan con clichés, colores estándar y ……続きを見る

The evolution of commerce is not just a story of selling; it is the fundamental science of human connection and systemic survival. This book offers a comprehensive chronological analysis of marketin……続きを見る

The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute o……続きを見る

An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery. Almost weekly, the news is full of stories about disappearing retail chai……続きを見る

Shortlisted for the Business Book Awards 2022 The world's retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge n……続きを見る

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, ……続きを見る

A revelation of the invisible forces shaping your spending habits, from impulse buys to brand loyalty. Have you ever questioned your sanity after looking at all those unnecessary things you bought a……続きを見る

This Research Handbook explores the role of consumption in shaping the ways in which we live, work and relate to each other. It brings together sociological research from around the globe to investi……続きを見る

This compelling book critically examines the global response to the Covid-19 pandemic, in particular by challenging the efficiency of lockdown measures. Morris Altman, Hannah Altman and Louise Lamon……続きを見る

While technological innovation has long reshaped artistic and cultural practices, the rise of generative AI (Gen AI) represents an unprecedented disruption due to its scale, speed, and capacity to p……続きを見る

Die Weltgesundheitsorganisation schlägt Alarm: Big Food, die multinationale Nahrungsmittelindustrie, ist noch gefährlicher als die Tabak- und Alkoholindustrie. Aggressiv erobern die Konzerne jetzt a……続きを見る

Europe is stumbling from crisis to crisis. The financial and debt crises are endangering the European currency union; referenda in several EU countries show widespread Euroscepticism; the economy is……続きを見る

Wie keine anderen Verhandlungen in der jüngeren Geschichte haben die bilateralen Gespräche zur Transatlantischen Handels- und Investitionspartnerschaft (kurz TTIP) die öffentliche Meinung gespalten.……続きを見る

Die Corona-Pandemie hat unser aller Leben einschneidend verändert. Wir sind Zeugen eines multiplen Systemschocks – Schwächen und Verwundbarkeiten wurden auf vielen Ebenen bloßgelegt. Was bleibt von ……続きを見る

Ota tunteet ja talous hallintaan! Pelkoa, ahneutta ja parviälyttömyyttä – tunteet vievät meitä taloudessakin. Johtava aivotutkija kertoo, miten ihmismieli toimii markkinoilla ja miten taloudessa voi……続きを見る

Europa stolpert von Krise zu Krise. Die Finanz- und Schuldenkrise gefährdet die Europäische Währungsunion. Das Brexit-Votum zeigt, wie weit verbreitet die Europaskepsis ist. Die Wirtschaft kommt nic……続きを見る