Consumer Behaviour 94

This book aims to provide a comprehensive exploration of the key concepts, tools, and frameworks that underpin effective financial management. Whether you are a student, a budding entrepreneur, or a……続きを見る

This book offers a comprehensive examination of how consumers develop resilience in response to disruptive events. Bringing together a diverse collection of studies spanning low-income consumers, fa……続きを見る

As Businesses and Governments navigate a digital landscape, Artificial Intelligence (AI) stands out as a transformative force driving growth, innovation, and operational efficiency. Whether a compan……続きを見る

The Business of Vegan Luxury is the first in-depth, holistic examination of the vegan movement within the luxury industry. Combining historical, theoretical, and managerial perspectives, the authors……続きを見る

Holidays with Hitler tells the story of German leisure time and state-sponsored fun under the Nazi regime. Nathan Morley looks at consumerism, entertainment and travel in German society, and offers ……続きを見る

This book compiles the proceedings of the National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF 2025), organized by the Faculty of Management Studies, CM……続きを見る

When what she thought was a sinus infection lasted for three long years, Amy Graves knew something was wrong. What she found was that her body was hiding a secretー one that changed the way she shop……続きを見る

Your paid media costs rose nearly thirteen percent last year. Your conversion rates dropped six percent at the same time. The AI tools you adopted were supposed to close that gap ー and they have no……続きを見る

Dieses Buch versammelt einundsechzig Essays über die Absurditäten, Paradoxien und stillen Komödien des wirtschaftlichen Lebens. 61 Kapitel: Warum wir sparen, wenn wir kaufen * Der Preis macht das Pr……続きを見る

The selling stage has changed - and your competition is already cashing in. If you're still relying on offices, hotel rooms, expos, and physical presentations to attract customers, you're spending t……続きを見る

Neurobranding: The Brain-Based Method to Make Your Brand Unforgettable By Rande Vick Sadly, most brands are forgettable. The world is crowded and every category is noisy, and it turns out that the r……続きを見る

Sustainability is imperative. The survival of actors depends on the sustainability orientation. The sustainability-oriented mindset is a condition for the survival of people, the planet and profit. ……続きを見る

Stellen Sie sich vor, es ist ein regnerischer Mittwochabend, und ich sitze in meinem kleinen, überfüllten Büro, umgeben von Büchern, die von Unternehmensgründung bis hin zu digitalen Trends reichen.……続きを見る

《紐約時報》暢銷經典！ 美國首屈一指的測謊專家教你如何以非暴力、無威脅的 對話技巧引出對方的真心話ーー 家長、老師、伴侶、管理者與商務人士必備的溝通指南 「我不喜歡那個人，所以更要多了解他。」──美國總統……続きを見る

Parcelado: dinâmicas de consumo na periferia, do geógrafo Kauê Lopes dos Santos, é um mergulho na complexa realidade dos bairros paulistanos Jardim Helena, Brasilândia e Jardim Ângela para entender ……続きを見る

Notwithstanding the recent sharp rise in nominal interest rates, negative real long-term interest rates remain the global norm, and unsurprisingly, the resulting hunt for return has heightened the l……続きを見る

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this seco……続きを見る

Life can feel overwhelming, uncertain and noisy. Inner Reflections offers a quiet space to pause and come back to yourself. With gentle prompts on gratitude, letting go, fear, anxiety and much more,……続きを見る

We’ve never been more connected, yet authentic connection feels increasingly rare. In a digital world, modern business has mastered reach, automation and optimisation. But in the pursuit of efficien……続きを見る

In our hyper-connected world, where every interaction generates valuable data, artificial intelligence (AI) is having a profound impact on marketing, marketing research, and customer data analytics.……続きを見る

This in-depth Research Handbook integrates insights from different disciplines to analyse the mechanisms underlying unethical behavior, presenting a compelling picture of unethical behavior as a com……続きを見る

The witch figure has long inspired fear and fascination, and the witch-hunts and widespread persecution of women over time have made the witch a powerful figure for feminism. This book explores the ……続きを見る

The marketing rulebook has been rewritten. Are you ready to play? Imagine this: a potential customer wakes up, asks their AI assistant to find the best solution for their problem, and completes a pu……続きを見る

Você não entrou nas dívidas de um dia para o outro ー e também não vai sair delas com um "milagre" de internet. Em A Lógica da Caderneta: como um método simples atravessou décadas de caos econômico ……続きを見る

While overconsumption by the developed world's roughly one billion inhabitants is an abiding problem, another one billion increasingly affluent "new consumers" in developing countries will place add……続きを見る

Our massive, global system of consumption is broken. Our individual relationship with our stuff is broken. In each of our homes, some stuff is broken. And the strain of rampant consumerism and manuf……続きを見る

E-commerce operates in a highly dynamic and competitive environment, where customer satisfaction is key to success. Delivering personalized experiences at scale requires systems capable of reliably ……続きを見る

Buyers Blindspot explores the hidden systems that shape the choices we make every dayーoften without us realizing it. This book uncovers how marketing, algorithms, and behavioral science intertwine ……続きを見る

This book explores how businesses can harness the power of Industry 4.0 technologiesーAI, IoT, blockchain, and big dataーto develop sustainable marketing strategies. This practical, evidence-based g……続きを見る

Most businesses think they understand value. They don't. Value gets flattened into features, funnels, and dashboards - an endless race to optimize clicks, conversions, and CAC while trust, loyalty, ……続きを見る